Rightmove Reignites London’s North vs South Rivalry with Playful OOH Campaign

Building on the brand’s 'If they can find it, so can you' campaign, Rightmove have launched two new OOH posters playing on one of London’s biggest rivalries.

The new posters show the same headline 'Three bed. Garden. Right side of the river.' across a map of London which changes depending on where the poster is seen.

OOH sites north of the river will show the iconic outline of streets around the royal parks, Camden and Hackney. OOH sites south of the river will show streets spanning from Battersea to Woolwich and down to Catford and Tooting.

The work follows a series of location specific posters which have included posters created for specific areas in Manchester, Newcastle, and around specific parks in South-West London.