Center Parcs' Latest Brand Platform Captures Family 'Bubble Moments'

Center Parcs, the UK and Ireland’s leading short break holiday operator, has launched a new brand campaign, supporting the new platform ‘For the center of your world’. The campaign represents a step change for the brand and is the first work with lead brand strategy and creative agency Neverland, who won the account during a pitch earlier in 2025.

The new brand platform, that will be brought to life through a new marketing campaign and across all Center Parcs villages, will launch to consumers through a campaign led by a 60” TVC. The inspiration behind the campaign was born out of guest comments and insight – the feeling of time away from everyday life and being in a bubble with your family.

The 60” film, Bubbles, is being previewed to guests via owned channels today and goes out on TV, Cinemas and TikTok across the UK and Ireland this weekend. It starts with a bubble squeezing out of the front door of a woodland lodge. As the film plays out, we enjoy the beauty of Center Parcs, with a variety of bubbles exploring the village, the forest and the activities accustomed with the Center Parcs experience. The film ends with a family welcoming another member who’s just arrived to the village and joins their bubble. As they hug, the bubble expands around them.

Directed by BAFTA-winner Fred Scott, the film features a re-recording of Somewhere from West Side Story which will be released as a single across Spotify, Apple Music and social platform sound libraries alongside the film launching on TV this weekend. The film was captured over five days at Center Parcs Longleat Forest in late summer, with additional teams capturing stills, motion, social content, PR assets, and internal content. The production was carefully coordinated around village operations to ensure none of the 4,000+ guests were disturbed.

The characterful bubbles, metaphorically representing families enjoying the Center Parcs experience, have been created in post by Untold Studios. The work to create these has taken over 6000 hours of studio time and a team of 95 people. The bubbles will also feature in the OOH campaign that is launching alongside the film and will continue across 2026 with large scale media buys and takeovers across the UK and Ireland including a takeover of Oxford Street underground station.

The brand will be launching a series of shorter social films, which focus on three different families experiencing ‘bubble moments’ together. These films will be shared alongside platform specific creative across Snap, Meta and TikTok.

Sara Holt, Center Parcs chief marketing officer said, “Center Parcs is an iconic brand that has a unique story to tell. This work takes us right to heart of the emotional connection we provide to millions of guests. It’s a step change for the brand and our business marking a new dawn in the way deepen our story telling and elevate our brand.“

​Jon Forsyth, CCO and co-founder of Neverland said, “It takes a brave client to break category norms and reach new heights for a brand. Sara and team are the real deal.”

Director, Fred Scott said, "This project was such a gift; a chance to blend my background in cinematic realism with such an expansive VFX process.

"Despite the fantastical nature of bubbles, we saw them in human terms throughout. This is magical realism - and yet always rooted. The bubbles are no gimmick; the metaphor is perfect... as bubbles are literally defined, shaped and propelled by the energy, elements and environment around them.

"It had to be emotionally and visually cinematic at every turn - and true to freedom, dynamism and spontaneity of the Center Parcs experience. It’s been such a richly satisfying and fun collaboration working with Neverland, Untold and Center Parcs team."

iProspect have led media planning and buying for the campaign across the UK and Ireland. They were appointed as Center Parcs media agency in 2023.