RYZE's Mushroom Mascot Finds the Magic in Feeling Better Every Day

Mushroom coffee brand RYZE has released 'What would happen if you felt a little bit better every day?’ directed by Bertie Ellwood and produced by Object & Animal. An uplifting commercial about rediscovering your energy, confidence, and sense of self through one small change at a time.

Built around a series of small, everyday turning points, the commercial follows ordinary people as RYZE becomes part of a subtle shift in how they move through their day– more awake, more open, more themselves. The product appears through a mushroom character, who acts as a playful guide and visual reminder of the small change driving the character’s transformation.

Through pairing grounded scenes with the playful RYZE mushroom mascot, the commercial creates a tone that feels warm, encouraging, and uplifting.

Inspired by real stories, the concept takes the feeling of personal progress visible through the mushroom character. Rather than relying on traditional testimonials, the commercial uses the mushroom mascot as a presence in the story, guiding people towards positive shifts in energy and confidence. The idea is that RYZE becomes the small daily habit that helps people start moving toward a better version of themselves.

Produced by Object & Animal, 'What would happen if you felt a little bit better every day?' adds to the company’s growing roster of distinctive commercial work.