House of Oddities and Oxfam Revive Iconic Political Ad to Demand Action on Gaza

At the Labour Party Conference in Liverpool, Oxfam has staged a powerful protest with creative from award-winning agency House of Oddities. The campaign appeared in Liverpool on a digital advertising van and OOH placement in BoxPark Liverpool on Sunday, carrying a hard-hitting message that calls for urgent UK government action to end atrocities in Gaza.

The centrepiece is a parody of the Conservative Party’s legendary 1978 Saatchi & Saatchi attack ad 'Labour Isn’t Working'. Where the original featured a dole queue, the new execution shows a protest march: a line of citizens holding placards demanding a ceasefire, an end to arms sales and to allow aid in. The strapline: 'Inaction isn’t working.'

The campaign also incorporates hand-written letters from UK citizens written to Oxfam in solidarity with the innocent people of Gaza. The action forms part of Oxfam’s ongoing Red Line for Gaza initiative with partners including Save the Children, Greenpeace, Action Aid and War Child, which has already mobilised over one million calls to action from the British public.

Oxfam spokesperson, Rhaea Russell-Cartwright said, “The people of Gaza are enduring daily nightmares no human being should ever have to face. This crisis will scar not just this generation but generations to come. The UK cannot recognise Palestinian statehood and then simply walk away from the horrors happening on the ground in Gaza."

House of Oddities CEO Sachini Imbuldeniya said, “We wanted to take one of the most famous pieces of political advertising in history and reframe it for today’s crisis. “It’s not enough just to formally recognise the state of Palestine – we need to do more to help people suffering one of the worst genocides in modern history. This campaign is our reminder that advertising can do more than sell products — it can hold power to account.”

The campaign urges the UK Government to back recognition of Palestine with concrete steps: securing an immediate ceasefire, restoring aid, ending the occupation, lifting the blockade and banning illegal settlements. A clear, time-bound roadmap to peace must be published with full Palestinian sovereignty.