Movember Launches Candid Campaign Confronting Modern Masculinity

Independent creative agency, House of Oddities, has worked with the world’s leading men’s health charity, Movember, to create a bold new campaign featuring Professor Green, Jordan Stephens, Ugo Mony,e and other influential voices, sharing raw, funny, and deeply personal reflections on what it means to be a man today.

In a series of candid fireside chats, the trio are joined by Olly Bowman, Paul Olima and Dominic Lawrence to explore masculinity, mental health, and resilience - opening up about the moments that have shaped who they are. The campaign marks the countdown to England’s first Men’s Health Strategy and urges the UK Government to back it with a well-funded, long-term plan that supports men throughout their lives.

Aiming to spark a national conversation, guests share deeply personal stories - from near-death experiences and chronic illness - revealing what they’ve learned about resilience, identity and mental wellbeing. The film highlights the pressures men face, from stigma and silence to societal expectations, and is available to view on Movember’s YouTube and Instagram channel. It is raw, reflective and relatable in tone, showing that talking about men’s health is a strength.

For more than twenty years, Movember has been working to change the face of men’s health. Through its global community of supporters, the charity has funded over 1,300 projects across mental health, suicide prevention, prostate cancer and testicular cancer - building practical knowledge about what actually helps men live healthier, longer lives. Movember’s research team and community were able to share the evidence and stories needed for a strong Men’s Health Strategy.

A recent Movember poll found that 60 per cent1 of UK men believe it’s harder to be a good man today than it was ten years ago, and another survey found that 69 per cent2 of Britons say the Men’s Health Strategy is a good idea.

England’s first Men’s Health Strategy represents a once-in-a-generation opportunity to reshape how men’s health is understood and supported nationwide. Men in England live on average 4.5 years less than women; 2 in 5 UK men die prematurely, before they are 75 years old, and suicide remains the leading cause of death for men under 50.

The strategy aims to tackle these long-standing inequalities by improving access to care, focusing on prevention, and ensuring services respond to men’s real lives. Other countries have already seen results - Ireland’s men’s health policy helped avoid an estimated 17,000 potential years of life lost, while Australia continues to invest heavily in male-specific support.

Movember is calling for a well-funded, long-term strategy that creates lasting, meaningful change for men’s health.

Sachini Imbuldeniya, CEO and Founder of House of Oddities, said, “Our goal was to inspire engagement without diminishing the importance of the new men’s health strategy. This campaign reflects our belief in bold thinking, collaborative execution, and delivering meaningful impact from start to finish.”

Amy O’Connor, global lead, policy and advocacy at Movember, said, “For too long, men’s health has been left behind - yet the evidence is clear, and the need for action has never been greater. We celebrated the Government's announcement on the first men’s health strategy in the UK and are now working with partners to call for an ambitious strategy, a clear action plan, leadership and funding to stop too many men dying too young. The UK has the opportunity not just to turn the tide on men’s health, but to become a global leader in men’s health policy and a strong plan deserves backing. This Movember, unite to take on men’s health. Sign up or donate at Movember.com.”