Owen Wilson and Tim Godsall Bring ‘Money Logic’ to Wells Fargo

​Wells Fargo has launched a new national campaign, 'Money Logic,' created in partnership with TBWA\Chiat\Day New York, and brought to life with the unmistakable voice of Owen Wilson. The campaign celebrates the clever, quirky, and deeply personal ways Americans manage their finances—those everyday 'money hacks' and shortcuts that reflect how people think about and interact with money in real life.

Money is personal. Everyone has their own 'money logic,' those clever tricks and quirky shortcuts we use to make our dollars stretch a little further. In fact, a national survey found that 60% of people have invented their own money hacks, and half of us trust these shortcuts more than traditional advice.

Whether it’s practical or downright playful, everyone’s goal is the same: getting ahead. Wells Fargo gets it—they see how Americans are rewriting the rules of spending. That’s why they’ve teamed up with TBWA\Chiat\Day NY for their new 'Money Logic' campaign, celebrating all the creative ways people make money work for them.

The campaign’s refreshingly relatable films spotlight real, everyday people and their unique financial philosophies—showing that everyone has their own way of making money work. Directed by acclaimed filmmaker Tim Godsall, the spots blend humour and authenticity, offering a light hearted look at the inventive logic behind how people spend and save

In addition to the film series, the 'Money Logic' campaign will expand on social media nationwide, ensuring widespread reach and engagement.