Oruga Adds Director Toño Maya to Roster

​Oruga Cine has welcomed Mexican director Toño Maya to its roster. Based in Mexico City, Toño will work on projects across Latin America, strengthening the production company’s regional presence with a profile that combines experience in advertising direction, film, and content creation.

Toño has built his career at the intersection of brand strategy and audio visual storytelling. With a background in communication, film, television, screenwriting, and series development, he has directed campaigns for brands such as Adidas, Ford, Samsung, Coca-Cola, Snickers, NFL, and Televisa. His work is defined by a cinematic approach to brand communication, with a strong focus on talent direction, staging, and the integration of live action.

With experience in productions across different markets in the Americas and Europe, Toño joins Oruga to support the company’s growth in the region and expand its creative offering for agencies and advertisers.

"We are very excited to welcome Toño to our roster. His career combining advertising direction, film, and content creation, along with his experience working with leading brands across different markets, raises the creative and technical standards of our regional operation. We found in him a perspective that aligns with what we want to build at Oruga: projects with their own identity and a long-term collaboration," said Nicolás Spinosa and Jonsi Mesz, managing directors of Oruga México.

"I’m not interested in creating a piece that only looks flawless. I’m interested in finding that small gesture, that silence, or that contradiction that makes the audience keep thinking about it afterwards. That’s why I’m excited to join Oruga, because I feel we share the same ambition: to build work with a strong identity, develop increasingly challenging projects, and establish a long-term collaboration that allows us to grow together," Maya said about this new chapter.