Domino’s Mexico Takes Most Iconic Crust to the Next Level

Domino’s Pizza has partnered with Gut Mexico City to launch 'Lo Mejor, Mejorado', Domino’s Sartén Orilla Suprema, a creation that combines two of the brand’s most iconic crusts: the Pan Crust and the Cheese-Stuffed Crust.

“The new Sartén Orilla Suprema represents the evolution of Domino’s premium offering. If the Pan Crust was already one of the brand’s most distinctive options, and the Cheese-Stuffed Crust had proven to be one of consumers’ favourites, this new combination aims to show that it was still possible to improve something that already seemed impossible to improve,” the company explained.

“There are things in life that are perfect just the way they are. Pizza is one of them. Lo Mejor, Mejorado turns that tension into the starting point for introducing a Domino’s that is not simply a new menu option, but a complete experience, with flavour, quality, and distinctive attributes,” the agency added.

“For Domino’s, innovation also means finding new possibilities in what our consumers already know and enjoy. And with this campaign, we wanted to reflect exactly that: listening to their preferences, evolving our offering, and continuing to find ways to surprise them with experiences that you can only find here,” said Iliana Jiménez, CMO of Domino’s Pizza.

“There are few things that need to be improved when they are already good. Pizza is one of them. That’s why the idea behind Lo Mejor, Mejorado, starts by taking an already irresistible combination to the extreme: Pan Crust and Cheese-Stuffed Crust. We didn’t want to simply communicate a new product, but rather demonstrate why this combination deserves a place of its own within the category,” concluded Alejandra Torres and Daniela Martinez, ACDs at Gut Mexico City.