Ogilvy UK Appoints Stephen Maycock as UK Influence Creative Strategy Lead

​Ogilvy UK has promoted Stephen Maycock to UK creative strategy lead for influence, after joining the agency just eight months ago as strategy director.

Stephen will be tasked with leading the UK’s fast-growing team of influence creatives and strategists as more brands and existing clients recognise the discipline as a critical growth driver.

Alongside this elevated role, Stephen will oversee strategic output of influencer capabilities across Europe for The Coca-Cola Company. He has been leading the UK influencer strategy for Diet Coke following WPP Open X’s European-wide appointment in April.

Stephen steps into the role following Rachel Porter’s promotion to head of influence strategy, EMEA, late last year, alongside Imogen Coles who expanded her duties as head of influence, EMEA. He will continue reporting into Rachel.

Stephen Maycock, UK creative strategy lead said, “I’m hugely grateful for the opportunity to lead the Influence Creative Strategy team at such an exciting moment for Ogilvy UK. Our team of culturally led experts have become trusted growth partners when it comes to delivering innovative, integrated influence work and I’m looking forward to building on the impressive foundation Rachel has defined for the capability; attracting the very best talent, clients and opportunities the UK has to offer.”

Rachel Porter, head of influence strategy, EMEA said, “Stephen embodies the spirit of David Ogilvy’s advice to ‘look for people who will aim for the remarkable, who will not settle for the routine’. He is a natural leader who has made an undeniable impact on both the team and the wider Ogilvy business since joining in January. As Ogilvy Influence continues to lead the industry in Creative Strategy, I can think of no one better suited to help support the team in creating iconic, innovative and effective work for our clients.”

Lynn Chinnock, Open X social and influence capability lead, global and Europe said, "Stephen brings a deep understanding of how brands, creators, and platform behavior intersect to help clients authentically live in culture. At a time when creator marketing is evolving beyond campaign amplification into integrated systems that drive sustained brand equity and growth, we are delighted to welcome Stephen to spearhead creator-led innovation, creativity and effectiveness across Europe.”