Michelob ULTRA Closes the Tab on Messi's FIFA World Cup Legacy

As the final whistle blew on Lionel Messi and Argentina's FIFA World Cup 2026 run, Michelob ULTRA, the Official Beer Sponsor of the competition, raised one last toast with new creative celebrating the GOAT's historic international career.

Created by W+K New York and directed by Underhill Films' Zak DeLange (of directing duo Behemoth), 'Tab Closed' reimagines a bar tab as the ultimate receipt of Messi's FIFA World Cup legacy. Instead of drinks, the tab tallies two decades of unforgettable achievements, from matches won and goals scored to tournament defining records, culminating with his 2022 World Cup victory.

The spot debuted across Michelob ULTRA's social and digital channels and aired nationally on Telemundo following the FIFA World Cup 2026 final.

The celebration extended beyond the film. Michelob ULTRA also unveiled larger than life billboards in Times Square featuring Messi alongside his legendary 'tab', and commissioned artist Andaluz to create a mural honouring Messi in Little Argentina, Queens.