HEINZ Dresses Up Ketchup Obsession for the Big Day with Couture Bib for Brides

A leader in the condiment category for 157+ years, HEINZ is known for celebrating the irrational love it inspires – from real fans’ personal love affairs with the brand to the undeniable attention and care that goes into its products. This time, the brand is extending that Irrational Love platform into one of life’s biggest expressions of love – weddings – where enjoying HEINZ Ketchup can be high-risk, yet non-negotiable for so many.

Debuted at one of the celebrity it weddings of the summer, the brand has partnered with Wieden+Kennedy New York to launch the HEINZ Bib: a fashion-forward solution made so tasteful brides and ketchup fanatics can enjoy all the after-party eats without compromising their couture.

Today’s engaged couples are trading traditional wedding fare for menus that feel uniquely them. Nowhere is that more apparent than the late-night menu, a trend behind more than15M TikTok's where newlyweds’ dearly beloved condiment is served alongside sliders and fries. The problem? Ketchup and a white dress can be a risky pairing. HEINZ now shows up for fans with something red, providing relief during the moments they’ll remember most.

Making its bridal debut, HEINZ tapped renowned artist and designer Gab Bois to transform the humble bib into a bridal statement. Each limited-edition bib is hand-stitched from ketchup-red silk with meticulous detail and care, worthy of the aisle and celebration after. Fans can get the limited-edition HEINZ Bib for $57, available exclusively through Gab Bois’ online shop while supplies last.

After teasing the bib, HEINZ will roll out a series of social posts this week as part of its official launch. Content on Gab Bois’ own page will help bring the design to life, illustrating how it protects her pristine white shirt while she enjoys a burger topped with America’s favourite condiment. Ketchup fans and brides-to-be can visit @HeinzUS on Instagram for more.