MilkPEP and GALE Turn Lord Scott Disick Into a GLP-1 Milk Icon

MilkPEP and its agency of record, GALE have tapped into one of the most talked-about cultural trends of the year -- the rise of GLP-1 use.

In their latest tongue-in-cheek campaign, the team introduces The GLP-1 Milk Gallon by Lord Disick — a $1,000 limited-edition collectible crafted for discretion, refrigeration, and high-quality protein.

The idea was sparked by an episode of The Kardashians, where Scott was spotted with a GLP-1 pen in his fridge. GALE and MilkPEP took that viral moment and elevated it, turning the iconic milk jug into an object of status and satire, complete with a sculpted matte-white finish, minimalist silhouette, and 'Lord Disick' detailing.

A launch video shows Scott doing what he does best — winking at culture. From driving to golfing to shopping, he’s seen carrying his milk gallon everywhere, ending with the reveal that ten fans can actually buy one for $1,000.

This follows MilkPEP and GALE’s recent Protein Puffer Jacket collaboration with Skylar Diggins, which generated 645M+ impressions in 72 hours and helped cement the brand’s position at the centre of the 'protein craze.'