Leroy Merlin Transforms the Louvre's Password Mishap Into Security Upgrade
The whole world talked about it: the password for the Louvre's video surveillance system was none other than... ‘Louvre’. An unexpected revelation picked up in recent days by the whole world, including CNN, The Times, VICE, ABC and many others.
Rather than mocking it like many, Leroy Merlin and its agency BETC Fullsix chose to turn it into a real solution for all French people.
‘LOUVRE’: the password that becomes a promo code
The brand's idea? To transform the most publicised flaw of the moment into a concrete opportunity to genuinely strengthen home security. Until Wednesday, November 12, the code LOUVRE grants a 10% discount on a hundred security cameras available on leroymerlin.fr.
A clever wink, a useful response
On each of the product pages concerned, a message invites Internet users to enter the code LOUVRE at the time of payment.
The brand also teased the campaign on Instagram, with a deliberately un-cryptic post, immediately deciphered and praised by its community.
A simple, quick operation that is current: reactivity, humour, and above all, usefulness.
A different way to talk about domestic security
With this nod to current events, Leroy Merlin reaffirms its mission. To enable everyone to improve their home, to live better, more comfortably, more serenely. Even when talking about protection and security.
The offer is valid until Wednesday, November 12, 2025 on a selection of cameras. More information and lists of eligible products can be found here.
