Disneyland Paris Showcases a Total Eclipse of the Mouse

A solar eclipse is a rare kind of magic and in France, it’s been 27 years since the last total solar eclipse was visible across the country, back in 1999.

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own, turning Mickey's iconic ears into an eclipse, with a topical social post designed to eclipse the moment itself.

Because when the world is looking up, there's no better time to remind people that at Disneyland Paris, magic happens every day.

And the results speak for themselves, the post achieved strong virality: millions of combined views across platforms, with performance above the average. The ad showed a universally positive reception: audience sentiment was overwhelmingly enthusiastic, with users praising the creative execution as 'the best post of the day' and describing it as 'magical.' The campaign resonated across multiple languages and markets, proving its universal appeal.

“There is something magical about an eclipse. That's why it was the perfect time for Disneyland Paris to hack the moment and remind everyone in a fun way that an eclipse happens once in a lifetime, but that there is magic every day at Disneyland Paris.”, says David Martin Angelus, executive creative director at BETC Paris