KFC Malaysia Celebrates Iconic Original Recipe with Immersive Brand Experience

KFC Malaysia celebrated its enduring heritage with Malaysians through ZON ORI KFC, its first-ever immersive brand experience that brought to life the flavours, memories and traditions built around its iconic fried chicken and signature original sides.

Taking place from July 30 to August 2 2026 at MyTOWN Shopping Centre, KL, the experience invited Malaysians to rediscover the KFC favourites they know and love: from its Original Recipe chicken to iconic sides like Whipped Potato and Coleslaw, while celebrating the moments and traditions that have made KFC 3 beloved part of Malaysian culture for over five decades.

Since its first restaurant in Malaysia in 1973, KFC has grown beyond being a place for fried chicken. It has become part of family celebrations, gatherings with friends and everyday moments shared across generations. Over the years, Malaysians have also developed their own unique ways of enjoying KFC: from how they pair their favourite sides to their own personal eating rituals, creating a shared culture around the brand that continues to evolve today.

ZON ORI KFC brought this legacy to life through an immersive brand experience designed around KFC’s most iconic elements. More than just a showcase of the brand’s connection with Malaysians, the experience invited KFC members to explore the flavours, rituals and moments that have shaped KFC Malaysia over the past five decades.

At the heart of the experience was a 270-degree immersive room, where KFC members embarked on a multi-sensory journey that combined larger-than-life visuals, an immersive soundscape and KFC’s unmistakable Original Recipe aroma into a one-of-a-kind sensory experience.

Beyond the immersive room, KFC members explored interactive zones inspired by KFC’s most recognisable favourites. Guests celebrated their Cara Makan Ori by voting for their favourite ways of enjoying KFC’s iconic sides and sharing their own unique eating style with the KFC community. They also personalised their own KFC bucket with a memorable photo and customised their limited-edition reversible bucket hat with exclusive patches that proudly represented Malaysian pride.

The celebration also extended to KFC Members, with 1,973 Snack Plates given away daily to fans who discovered all ORI Zones. Featuring KFC’s iconic fried chicken alongside signature sides like Whipped Potato and Coleslaw, the Snack Plate brought together the familiar tastes Malaysians have shared special moments with since 1973.

Speaking on the experience, Hanim Mazam, chief marketing officer, KFC Malaysia, said,
"Since 1973, KFC has been part of Malaysians' lives, bringing people together through our Original Recipe chicken and signature sides. Over the years, as they share their precious moments with us, we've also seen fans make KFC their own – from crispy chicken skin with creamy Whipped Potato, to crisp Coleslaw in between Butterscotch Bun, to mixing everything together with Colonel Rice… Every fan has their own #CaraOriKFC."

“This experience is a celebration of our iconic flavours and a tribute to our fans, whose personal rituals, memories and love for KFC have made the brand a part of Malaysian culture. We’re humbled to bring these moments to life, and to celebrate the tastes and traditions that continue to make KFC a Malaysian favourite.”

Created in partnership with VML, ZON ORI KFC demonstrated VML’s ‘Human-First’ philosophy in action, showing how brand experience (BX) and customer experience (CX) can come together to create connected brands that drive deep, meaningful connections between brands and audiences. By combining immersive design, interactive experiences and consumer participation, the experience transformed KFC’s heritage into a living brand world where fans engaged with the brand in new and memorable ways.

Karen Koay, head of digital experience and CX, VML Malaysia, said, "At VML, our goal was to translate KFC’s iconic heritage into a world-class connected brand experience that feels deeply meaningful, immersive, and human-first. As one of Malaysia’s most loved brands, KFC holds a unique place in the hearts of consumers, and we wanted to create an experience that reflects the strength of that connection. By bringing together brand and customer experience, we created a journey that allowed fans to see, hear, feel and engage with the legacy that has made KFC the #1 Best Tasting Fried Chicken in Malaysia based on research conducted by YouGov."

The public showcase, which ran at MyTOWN Shopping Centre, KL, invited Malaysians to celebrate Original Recipe chicken, iconic signature sides, and the unforgettable rituals and moments that have made KFC a true Malaysian favourite since 1973.

While the physical showcase has concluded, the celebration continues online. Fans can still share their Cara Makan Ori on social media with #CaraOriKFC and tag @kfcmalaysia to connect with the community.