Jonsi Mesz and Nico Spinosa Explore Oruga’s Consistent Momentum

Oruga caught up with Jonsi Mesz and Nico Spinosa to reflect on the company’s performance so far this year, highlight key campaigns and clients, and share their perspective on the challenges and opportunities that major events, such as the upcoming Football World Cup, bring to the production industry.

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Q> What is the balance of this semester for the production company, and what projections do you have for the second half of the year?

Jonsi> The beginning of 2025 marked the continuation of the momentum the company had built after its first year in Mexico, and it allowed us to keep adding directors and producers to our offices. In the second half of the year, we’re seeing a significant increase in the number of projects we’re executing simultaneously, so we’re very happy and excited to keep moving in the same direction.

Q> What were the main campaigns you developed?

Nico> We worked on campaigns for new clients such as La Costeña, Amazon, Instagram, Powerade, and Grupo Aje, among others, and we’re very pleased to continue collaborating with major clients like Caliente, Jumex, and Mercado Libre.

Q> What impact do you expect next year’s Football World Cup to have on the industry? How are brands preparing? And how can you stand out in a context where there will be a lot of “noise” from a production standpoint?

Jonsi> World Cup years are challenging in terms of workload and, in particular, in achieving standout pieces compared to the competition. The key is separating the “noise” from the “signal.” We’re fortunate to have many clients connected to sports, and football in particular; we’ve already produced—and continue to produce—campaigns for several of the qualified countries. For this World Cup specifically, we’re preparing with our own offices and with partners in the US and Canada to provide the right solutions for each case.