How LBB Members can Join Us at The LBB & Friends Beach 2026
The LBB & Friends Beach returns for 2026, marking 15 years of connection and creativity on La Plage Croisette Beach. Since its launch in 2010, the beach clubhouse has become a hub for creative professionals, offering a relaxed environment where established relationships are strengthened, new partnerships are formed, and ideas are shared. It is a space designed for both learning and unwinding.
From Monday 22nd to Friday 26th June, the beach will host daily panel sessions sponsored by Murphy Cobb Associates. These panels bring together creative leaders and industry experts to share ideas, discuss trends, and offer practical insights. Each day ends with the iconic LBB Happy Hour at 4:00pm, a relaxed time to meet other attendees, chat, and enjoy the beach atmosphere over a glass of rosé.
This year also brings some new events. There will be a special screening of The Monthly Cut, which highlights the best creative work from the past month. In addition, The Feed, LBB’s new platform to showcase standout social, community, and influencer campaigns makes its Cannes debut. Both events are a great way to see what is happening in the world of advertising and marketing.
The week begins with an LBB Birthday Party on Monday night from 21:00, celebrating 15 years on La Plage Croisette Beach. More details about the party will be shared soon but if you’ve collected your LBB & Friends Beach wristband by 6pm on Monday, you will have access to this event (first come first served).
The full schedule of talks, panels, and events will be announced shortly. Updates will be available on LBB’s event page, the LBB & Friends Beach news page, or through LBB’s global newsletter, so guests can plan their visit and make the most of everything happening throughout the week.
Daily Beach Schedule
9:30 AM – Beach opens to sponsors
10:15 AM – Beach opens to all guests
4:00 PM - 5:45 PM – Happy Hour for all wristband holders
6:00 PM – Beach closes
How to Join Us
All LBB member companies can claim passes to the LBB & Friends Beach. If you’d like to secure more passes, you can upgrade your membership by contacting membership@lbbonline.com.
Pro Members: 1 x name on the guest list (all PAID pro members will be added). More info here.
Basic Members: 2 x names on the guest lists
Standard & Premium Members: 6 x names on the guest list
Event Sponsors: 150 x names on the guest list
If your company is not yet an LBB member, you can sign up for a company membership here.
New this year:
Admins of company pages can now add names to the guest list via the MY LBB button at the top right of the page. If you don’t know who your company admins are, contact support@lbbonline.com. Once you login, select Events > LBB Beach and you can allocate your tickets. There is a video showing you how to do this here.
*Please note that the deadline to submit names to the guest list for members is June 1st. After that date, the submission system will come down and tickets and QR codes will be sent out. Do not miss this deadline, or you will not get access to this event. Guests will only be granted access onto the beach with a valid ticket confirmation and there will be strictly no plus ones.
Tickets will be sent ahead of the event, along with everything you need to know, so keep an eye on your inbox (and spam/trash folders!).
For more information about this event, or if you are interested in sponsoring, please contact sarah@lbbonline.com.
This event could not happen without the support of the following sponsors:
Content Sponsor: MCA - Murphy Cobb Associates: We are global production investment experts. We use innovation to support and drive value for clients in the creation of the most effective ecosystems.
LIA - Created for Creatives: A global awards festival that sets the benchmark for
creativity by bringing together the world’s best creative thinkers annually and funding a global training academy for young creatives.
The Advertising Association: We are the trade body for the UK advertising industry, representing UK advertisers, agencies, media owners, and tech companies.
Bauer Media Outdoor: Home to iconic publishing and audio brands and helping advertisers reach consumers through Out-of-Home assets, while providing public services and infrastructure solutions.
Broadsign: The platform that powers OOH. Where media owners and buyers come together to plan, manage, and transact out-of-home advertising.
Claritas: Identify. Deliver. Optimize. Meet better prospects. Market more precisely. Improve your ROI.
Mark Allen & Co.: A leading public relations firm specialising in managing the reputation of global brands, AI innovators, and top creative, experiential, and media companies.
Shutterstock Studios: A global end-to-end production partner transforming any concept into reality.
Sounds Profitable: A global trade association for the podcast industry.
Creatively Squared: The paid social creative system for global brands, built beyond the limits of traditional models for what social advertising actually requires. Media creates the opportunity to see your ads, Creatively Squared makes them work.
Nomix: Nomix Group delivers Commerce, Everywhere through performance media solutions to help brands and publishers capture intent, drive conversions and scale revenue across AI, creators and integrated search.
Nouri Films: Nouri Films is a leading Spanish production service company specializing in TV commercials, music videos, photo production, TV series, Feature films.
Jukin Licensing: Jukin finds, clears the rights to, and curates the top 1% of the world’s viral videos for advertisers to use in their campaigns. Through licensing compelling and impactful user generated content, we help brands harness the power of authentic human storytelling.
AudioStack Cannes Lions EACA - European Association of Communication Agencies
ICCO - International Communications Consultancy Organisation KEEP Luma AI
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