Home Is Where the Dunkin’ Is in OOH Campaign

Dunkin’ has long been a cultural icon in-store - and now the brand is bringing that same iconic presence into the home. That ambition comes to life in 'Iconic Home', a campaign from BBH US and PSOne, built on a beautifully simple idea: a clean packaging shot, cropped at just the right angle to resemble a house. Set against bold gradient skies, the visuals feel modern, graphic, and refreshingly uncluttered. By stripping away everything unnecessary, the campaign highlights Dunkin’s unmistakable identity while reimagining it as something to be savoured at home too.

The campaign spans seven product variants, each paired with gradient skies that echo the times of day and seasons best suited to that flavour - reminding consumers that Dunkin’ at home is for everyone, every moment, and every mood. The work will appear in static and digital OOH (including marquee moments like a Times Square billboard and wild postings), as well as across digital, social, and more.

​Josh Williams, director, brand experience coffee at The J.M. Smucker said, “Dunkin' at home is loved for its unpretentious vibe and coffee that fuels millions every day, but it’s not always the first at-home brand that comes to mind. Our challenge was to continue to remind people they can enjoy that same unmistakable Dunkin’ taste at home. This campaign rises to that challenge by using timeless, beautifully crafted design to spark that 'I can have this at home' realization. It’s a simple, elegant solution to a key business objective."

​Sapna Ahluwalia, group creative director, BBH USA said, “The power of this idea lies in its simplicity… a graphic pack-shot that conveys the whole message. It is literally just a bag of Dunkin’, cropped at the perfect angle to resemble a house. Stripped of clutter, the aesthetic conveys warmth, comfort, and the inviting feeling of home, standing out in a world that’s become visually too much."