Puppy Love: The Cutest Canine Commercials of 2025

There are many different personalities within LBB’s editorial team, and they all come out to play during our weekly ‘Work of the Week’ debates. One thing’s pretty certain, though, if there’s an ad with a cute dog in it, I’m more than likely to have brought it to the table.

I just can’t get enough, and this year there’s been a fair few canine commercials that I have loved not only for the dogs, but for the quality of the work itself. So, as a festive treat for you all, I’ve put together a round-up of my top canine commercials of 2025.

Enjoy.

Signed, Abi (aka. LBB’s unofficial dog reporter)

BARK Hands the Leash to Its Canine Creatives in 'Merry Chaos'

The spot that inspired this list was BARK’s Christmas ad from creative agency Tombras. Titled ‘Merry Chaos’, the ad showcases exactly what I want my Christmas day to look like: dog-induced carnage. Directed entirely by Mia the dog, ‘Merry Chaos’ is part of the brand’s broader ‘Dogs Own the Holidays’ campaign, highlighting that the holiday season doesn’t have to be picture-perfect to be enjoyed.

Cerveza Victoria Crafts Hand Painted Love Letter to Mexican Traditions

Beer brand Cerveza Victoria unveiled an illustrated love letter to Mexican traditions with 'A ti, ¿quién te espera?' ('Who’s Waiting for You?'). Created by Wieden+Kennedy Mexico, the film, which runs for over four minutes, is made up of over 2500 hand-drawn and painted scenes. Released around the Día de Muertos, the campaign invites people to honour and remember those waiting for us on the other side through a tender, tearjerking narrative centred around a man, his dog, and their enduring bond that transcends life and death.

​Crayola Is Inspiring Kindness That Lasts Beyond the Holiday Season​

A little girl changes her dog’s Christmas for the better in this Crayola spot from Dentsu Creative and dentsu X. After discovering that dogs can’t see red or green – the traditional colours of Christmas – this determined little girl sets about transforming her home into a blue toned festive wonderland. With the help of the whole family, their creativity ensures that everyone gets to celebrate the most magical time of the year. And the final line, “Now you can see Christmas too!” is a real heartwarmer.

Life360’s Latest Musical Proves Dogs Really Are the Best Family Members

Life360 followed-up its smash-hit musical number ‘I Think of You (Dying)’ with this singalongable ode to one of life’s great truths – ‘All the Best People are Dogs’. Developed by the brand’s creative agency Alto, with production from Feral Child (Passion Pictures) as well as MJZ’s Steve Ayson and songwriter Nick Lutsko, the tongue-in-cheek song highlights all of the reasons that hanging out with your dog is more preferable than the alternatives – annoying family members and irritating friends.

​AlmapBBDO Recognises Caramelos and Mixed-Breed Dogs in PEDIGREE's Innovative Dog Show​

In an initiative designed to encourage responsible adoption and combat abandonment, leading dog food brand PEDIGREE harnessed a symbol of Brazilian culture, the Caramelo mutt. Despite being a beloved cultural icon, caramel coloured mixed-breeds are 90% less likely to be adopted from shelters. So, to give them the same opportunities as their pure bred counterparts, PEDIGREE and AlmapBBDO kicked off a national campaign to value, honour and change the lives of Caramelos - what’s not to love?

Inside the VW Campaign That Does Good for Good Boys Everywhere

Did you know that KONG dog toys can be traced back to a spare rubber axle stop from a Volkswagen Type 2 Bus found in a Denver auto repair shop? After the founder’s German Shepherd, Fritz, tried but failed to chew through the durable rubber material, his owner had the ingenious idea to turn the rubber into an indestructible dog toy.

This campaign from Johannes Leonardo included a limited-edition KONG dog toy inspired by the VW ID. Buzz launched ahead of National Puppy Day, and marked an official collaboration between Volkswagen of America, KONG and VCA Charities, which support pet shelters. An example of good boys of the past looking out for good boys in the present. 10/10 no notes.

​DoorDash Celebrates National Pet Day Reminding Dog Owners Delivery Is a Dog’s Best Friend​

DoorDash built on its ‘Your Door to More’ platform for National Pet Day in this campaign from GUT Miami that turns every place you eat into a dog friendly one. With many restaurants and cafes not allowing pets inside, the campaign encouraged dog owners to stay-in and dine at home with their pets, instead of leaving them stuck outside – a cause I can definitely get behind.

The Honest Kitchen Celebrates Pets at Their Worst

The Honest Kitchen took a candid approach to advertising its pet food with ‘Feed Them The Best, Whether They Deserve It Or Not’ from creative agency Good Conduct. In a category filled with perfect, well behaved pets, the four part campaign shone a light on the less glamorous parts of pet ownership, from incessant dribbling to fur… everywhere. Beyond the mess, it highlights that we really do love them anyway, and you can’t argue with that.

Asics Redefines the Athlete Ambassador with ‘Felix'​

He’s fluffy and perfect and I love him. It’s Asic’s brand ambassador, Felix the Samoyed of course. With research showing that dogs are the ultimate movement motivators, the brand recognised man’s best friend as the ‘original exercise influencers’, encouraging people to follow in dog’s footsteps, get outside, and get active. Oh, and at the end, his ears do a little dance – it’s great.

Humane Canada and Toronto Humane Society Get Canadians to Rethink 'Man’s True Best Friend'

Coinciding with the release of Sabrina Carpenter’s anticipated ‘Man’s Best Friend’ album, Humane Canada and Toronto Humane Society, in partnership with creative agency Sid Lee launched a national awareness campaign, ‘Man’s True Best Friend’. An OOH culture and charity crossover, the campaign introduced dogs waiting for a new home through a series of Sabrina-inspired visuals.

Talking Dogs Give Honest Review of Pup-Peroni Beef Snacks

The first and only appearance of talking dogs on this list, BBH USA and Pup-Peroni turned to a new kind of foodie influencer to advertise its tasty treats. That’s right, these influencers had four legs, an abundance of sass, and shone in front of the camera. Debuting the ‘Treat The Best To The Best’ creative platform, this lighthearted spot leaned into parody, taste and influencer tropes.