Rafael Rizuto, Sue Yeon Ahn and Taylor Erin, Join Little Black Book’s Super Bowl LX Jury
Instacart’s Taylor Erin, Ogilvy’s Joe Sciarrotta, and Smuggler’s Sue Yeon Ahn are among the final wave of industry leaders who have been added to Little Black Book’s inaugural Super Bowl jury.
Supported by JSM Music, the jury – composed of brand, creative and production leaders from across the US – will decide which brands are the real winners of this year’s big game.
With the jury now breaking the 100 people mark, adding to those announced in the first four waves are Tombras’ Jeff Benjamin, Crispin’s Kim Baskinger and Droga5's Rafael Rizuto. They’re joined by Mother LA’s Jed Cohen, Pereira O’Dell’s Julie Rutigliano, and Nice & Frank’s Laura Petruccelli, plus many more.
The full fifth wave of jurors includes:
- Mercedes Allen-Sarria, executive producer, Imposter
- Kim Baskinger, head of creative, Crispin
- Jeff Benjamin, global chief creative officer, Tombras
- Bill Cochran, executive creative director, LERMA/
- Jed Cohen, chief creative officer, Mother LA
- Phil Crowe, founder, Parliament
- Melissa Culligan, managing EP & partner, Epoch
- Taylor Erin, executive creative director, Instacart
- Mark Fitzloff, founder, Opinionated
- Djajant Hanenberg, group creative director, creator studio, Publicis Production
- Tommy Henvey, co-founder and CCO, Something Different
- Eric Kallman, founder, Erich & Kallman
- Aaron Kovan, executive vice president create Americas, Prose on Pixels / Havas
- Gian Lanfranco, founder and CCO, L&C
- Ralph Laucella, executive producer,O Positive
- Sean McBride, chief creative officer, Arnold Worldwide
- Laura Petruccelli, co-founder and CCO, Nice & Frank
- Michael Raso, executive creative director, Ogilvy
- Steve Rock, creative director, Good Kids
- Luke Ricci, president, RSA Films US
- Rafael Rizuto, chief creative officer, NY and the Americas, Droga5
- Julie Rutigliano, executive creative director, Pereira O'Dell
- Joe Sciarrotta, deputy chief creative officer, Ogilvy
- Anne Skopas, head of advertising, Harbor US
- Rob Tripas, head of production North America, Digitas
- Chris Turney, chief strategy officer, M+C Saatchi North America
- Sue Yeon Ahn, managing director US, Smuggler
- Olivia Young, managing director creative and brand, Noble People
Every campaign featured on Little Black Book will automatically be included in the competition, with those that first air, broadcast or launch all the way through to February 9th in with a chance of winning.
Unveiled in December, Little Black Book’s partnership with JSM Music will see all of the Super Bowl 2026 coverage on the platform supported by the world leading music production and sound house, including shareable collections and reels of all of the work, in-depth coverage as ads break, as well as a reel of the highest scoring work as scored by the jury. All of the content will be free to view on Little Black Book for readers both in the US and globally, with all ads and campaigns also being included for consideration in LBB’s creative excellence initiative The Monthly Cut.
You can see every member of Little Black Book’s inaugural Super Bowl ad jury here.
