Hexclad Unites Gordon Ramsay, Dr. Dre and Snoop Dogg for Next Gen Cocktail Shaker

In a collaboration no one saw coming, but everyone will be happy it did, HexClad, the revolutionary cookware brand backed by Michelin-starred chef Gordon Ramsay, and Still G.I.N. By Dre and Snoop, the ultra-premium spirit from cultural icons Dr. Dre and Snoop Dogg, has unveiled its first joint product: the HexClad Cocktail Shaker.

This collaboration marks a first for both brands and the first time Ramsay, Dre, and Snoop have come together, mixing HexClad’s design-driven innovation with Still G.I.N.’s modern, premium approach to spirits.

The shaker captures what defines each brand: precision, quality, and a belief that everyday experiences deserve to feel elevated. It’s more than a shaker; it’s a refined expression of the craftsmanship both brands stand for.

Celebrated industrial designer Ini Archibong created the HexClad x Still G.I.N. Cocktail Shaker as the kind of piece that demands attention the moment it hits the bar, showcasing Still G.I.N.'s versatility across any cocktail, from classic recipes to modern creations. Drawing from the striking geometry of the Still G.I.N. bottle and HexClad's iconic hexagon pattern, Ini created a shaker that's modern, sculptural, and unapologetically smooth.

The TVC, created by KODE and directed by Peter Franklyn Banks, accompanies the product launch, drawing parallels between culinary and musical craft: a sound-desk fader rises, flames leap, and a macro shot pulls viewers into the microscopic world of vinyl. Energy, heat, and rhythm build until two cultural icons meet. The TVC is supported by two social films, due to release later this month.

“This collaboration bridges innovation, culture, and craftsmanship in a way that feels like a true expression of both brands. Gordon, Dre, and Snoop each set their own bar for excellence, and bringing their worlds together through this product is something we’re incredibly proud of,” said Danny Winer, HexClad CEO and co-founder. “The shaker is engineered to perform, but it also carries the energy of the icons behind it.”

"What connects Still G.I.N. and HexClad is a commitment to design, innovation, and products that actually perform. We built our gin to be supremely mixable, whether you're making classic gin cocktails or using it in something unexpected. This shaker captures that same versatility and attention to detail," said Patrick Halbert, By Dre and Snoop CEO.

​Jack Goodwin, executive producer and founder at KODE adds, “This campaign marks the latest milestone in our partnership with HexClad, following two years of direct-to-client collaboration. The new work represents our strongest campaign to date, blending product craft, pop-culture relevance, and a fresh creative platform that positions HexClad beyond the kitchen and into modern lifestyle.”