Dentsu X Named Digital Media Lead for Sono Bello
Leading media agency dentsu X has been named digital media lead for Sono Bello, a national cosmetic surgery brand. The dentsu agency will now handle digital strategy across all lines of Sono Bello’s business, building off strong results from a pilot partnership launched in April 2025.
The agency will focus on elevating Sono Bello’s digital marketing approach, with an emphasis on driving efficiency through newly imagined campaign architectures and improved optimisation signals. The agency’s expertise in multi-product, multi-location marketing strategies will guide their efforts across Sono Bello's 125 locations and expanded product offerings, including breast augmentation and advanced liposuction and excess skin removal procedures designed for individuals who have experienced significant weight loss, including those using GLP-1-based medications.
Dentsu X’s industry-leading expertise focuses on bold, experience-centric planning. Leveraged by a fusion of AI and human insight, this approach breaks silos and delivers seamless experiences.
“It’s a transformative time for us at Sono Bello, with exciting opportunities for growth and innovation amidst changes across the aesthetics industry,” said Sono Bello CEO, Tom Barr. “The dentsu X team’s ability to deliver strong results and passion for our consumer and business make them the ideal partner as we explore new audiences, products and markets while continuing to deliver life-transforming results for our patients.”
“Our team has been honoured to expand our partnership with Sono Bello,” said Jonathan Fanucci, EVP, managing director at dentsu X. “Our deep expertise in the digital sphere and unified, outcome-driven approach will enable us to provide comprehensive strategies to move the business forward.”
Dentsu X is known for its unique ability to defy convention to strive to deliver meaningful outcomes for leading brands. This news follows other notable wins by the agency this year including bet365, ServiceNow, and Dave & Busters.
