Cindy Crawford Shares the Power of a Look for Upneeq Eye Drops

Fashion icon Cindy Crawford has partnered with Upneeq - an FDA-approved prescription eye drop for adults with low-lying eyelids. The new campaign is directed by RSA Films’ Marie Schuller, a versatile storyteller renowned especially for her work in the fashion and beauty realm.

'Eyes On with Upneeq x Cindy Crawford' was directed by award-winning director Marie Schuller and produced by RSA, in partnership with /prompt. The multichannel campaign is rolling out across digital and social platforms, CTV, Paid (Meta and Google Ads), featuring creators, makeup artists, and women of all ages sharing their own perspectives on connection, confidence, and showing up fully. The campaign also extends to healthcare professionals designed to support patient awareness and conversations around eye aesthetics, further expanding the campaign’s reach across both consumer and provider audiences.

"The eyes are the clearest expressions of confidence and connection. From a creative standpoint, partnering with Cindy Crawford, someone who continues to be the reference, was incredibly powerful." said Dan West, chief creative officer at /prompt.