Chris Evans and Jinx Celebrate Everyday Ways People Show Dogs Some Love

In celebration of National Dog Day, premium pet wellness brand Jinx has partnered with Chris Evans on a campaign that celebrates the special bond between dogs and the people who love them.

In the commercial, Chris shares heartfelt moments with his rescue dog, Dodger, celebrating the special bond they share while showing one simple way he expresses his love every day: feeding him Jinx. Centred around the message, 'If you love someone, let them know,' the campaign reminds pet parents that the everyday choices we make for our dogs are meaningful expressions of care.

For the campaign’s creative direction, Jinx partnered with award-winning creative agency Erich & Kallman, as well as Chris himself, pushing for something honest and real. This approach, which incorporates home video footage of Chris and Dodger, gave the campaign an accessibility that’s relatable for any pet lover.

The spot debuted on August 26th for National Dog Day.