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Creative in association withLittle Black Book
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BuzzBallz Gives Retired Streaker One Last Shot at Glory in SoccerBallz Spot

26/05/2026
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The Shop and Erich & Kallman campaign introduces the brand’s limited-edition SoccerBallz flavour line-up through the story of a former pitch invader struggling to stay relevant

BuzzBallz has brought its signature bold and ballzy humour to the soccer world with the launch of its new limited edition SoccerBallz flavour line up and the debut of the 'Streaker Steve' campaign.

The ad was created in collaboration with The Shop, Sazerac’s internal creative agency and San Francisco based agency Erich & Kallman.​

The comedic spot stars fictional pitch invader Steve Bell, a washed-up streaker struggling to accept that the spotlight has shifted from his legendary on-field antics to BuzzBallz’ newest flavours. Viewers follow Steve as he nostalgically relives his glory days with his wife and her friends, desperately trying to remind everyone about his 'ballz,' only to realize there’s a new centre of attention on the field. On today’s pitch, BuzzBallz are the only ballz stealing the spotlight.

SoccerBallz is a limited-edition line up of eight globally inspired flavours modelled after countries fans will be watching (and rooting for) all summer long. SoccerBallz is available at retailers nationwide for a limited time.

Meet the SoccerBallz starting line up:

  • Flags & Freedom, a USA-inspired mix of orange and pineapple
  • Fuego Tamarita, a Mexico-inspired flavour combining sweet, sour and juicy watermelon with a spicy kick
  • Pip Pip Punch, an England-inspired proper punchy twist
  • Smashentina, an Argentina-inspired mix of crisp melon with a peppery edge
  • Sol Siesta, a Spain-inspired light and fruity option perfect for laid-back sipping
  • Caipi Crush, a Brazil-inspired, citrus forward flavour that's ready to samba
  • Soccer Lime-Rita, a classic lime margarita moment, dressed in a jersey and ready to play
  • Goaaaal-Melon, a blend of tangy citrus and sweet melon

Each cocktail is decked out in a soccer-themed design, making it easy for fans to sip in style while repping their squad of choice.

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