Canada Dry Turns Blue Jays History Into Collectible Can Campaign

Canada Dry, an official partner of the Toronto Blue Jays, has made a major strategic play to celebrate 50 seasons of iconic Blue Jays baseball. Starting in June, the brand has transformed its signature cans into a curated, nationwide gallery showcasing eight limited-edition collectible designs that capture the team’s greatest historic moments.

Rather than standard launch, Canada Dry has rolled out a phased, bi-weekly retail drop across Canada to drive sustained consumer excitement, national pride, and repeat store visits all summer long. The exclusive collection will be available in 12-packs nationwide, as well as Costco-exclusive 32-packs, for a limited time only.

Canada Dry is a staple of the Canadian game day experience, offering fans a refreshing and familiar way to toast to their team from the first pitch to the final inning. To deeply connect with multiple generations of passionate baseball fans, the brand meticulously selected key milestones from across five decades - balancing its regular and zero-sugar offerings across the collection.

The phased collection rollout schedule includes:

June 8th Drop: Celebrating the snowy 1977 inaugural first pitch (Zero Sugar) and the legendary '92/'93 back-to-back World Series championships (Regular).

June 22nd Drop: Highlighting the team's first major logo change in 1997 that amplified national pride (Regular) and the historic 2003 record of 894 runs in a single season (Zero Sugar).

July 6th Drop: Throwing it back to the classic 2012 'Back to Blue' uniform return (Regular) and the unforgettable 2015 ALDS Championship bat flip (Zero Sugar).

July 20th Drop: Spotlighting the bold 2024 'City Connect' Toronto skyline look (Zero Sugar) and the fan-fuelled, legendary ride of the 2025 season (Regular).

Beyond the shelf, the winning tradition comes alive in-stadium at the 'Canada Dry Bleachers'. Perched in the 100 Level right above the visitors’ bullpen, this designated social hub invites fans to step away from the noise, grab a cold drink, and dive into unique in-game activations. On digital channels, Canada Dry is sparking the ultimate fan debate by asking Canadians to tag@canadadry.canadaand share their memories to settle which historic moment is the true GOAT.

The campaign's national launch is being supported by the brand’s strategic agency roster