Canac's Moving Day Essential Keeps Private Belongings Secret

In Quebec, July 1st is synonymous with Moving Day for a great number of people. In collaboration with the agency LG2, the Quebec hardware chain Canac is offering a practical solution to a delicate situation experienced by many Quebecers: a lack of privacy when it comes time to unpack boxes in front of loved ones. Canac has designed a new moving tool, The Secret Box (La Boîte Secrète), a box equipped with a false bottom to conceal personal or private items from the sight of friends and family who have come to lend a hand.

The Secret Box is a moving box specially designed with a discreet double bottom. This secondary compartment allows users to hide their intimate items at the very base of the box, while the upper part remains filled with mundane household items like towels or pots and pans.

With this innovation, and true to its promise of providing 'real help', the Quebec company reiterates its commitment to supporting its customers through the important moments of their daily lives, even the most awkward ones.

"July 1st is a stressful milestone, and we know that family teamwork can sometimes lead to rather embarrassing accidental discoveries. With the Secret Box, we are going beyond basic paint needs to offer a practical solution that allows our customers to move without embarrassment, no matter who comes to lend a hand. It’s our way of bringing our promise of 'real help' to life." said Patrick Delisle, marketing director, Canac.

" From a creative standpoint, working with a brand promise like 'Here to help, for real' gives us the perfect ingredient to seek out real solutions. The challenge, and the true pleasure of working with Canac, lies in rethinking our approach every time. The beauty of it is that our playground is vast, allowing us to deliver anything from promotional, tactical, serious, or moving ideas to concepts that are, like this one, practical and a touch audacious. " said Nicolas Boisvert, partner, vice-president creation, LG2.

Starting in mid-June, the creative campaign will be deployed on the web and social media through a series of humorous short videos and influencer content illustrating the famous awkward moments that the Secret Box will now prevent.

The Secret Box will be available in all Canac Hardware stores until July 1st.

July 1st: When a Statutory Holiday Becomes a Provincial Moving Day

In Quebec, July 1st takes on a very specific meaning that sets it apart from traditional Canada Day celebrations. While Saint-Jean-Baptiste Day on June 24th is the time for patriotic celebrations, the July 1st holiday has historically been overtaken by a unique social tradition: the mass expiration of residential leases.

This statutory holiday has thus become 'Moving Day,' where thousands of citizens take advantage of their day off to move houses simultaneously. In this organised chaos, mutual aid is essential. It is precisely in this context of forced close quarters, where loved ones handle each other's privacy, that the risk of embarrassing discoveries is at its highest.