Burns to Lead Digital Strategy for Fontarel Next H2.0
Burns was once again selected by Sons of Rivera to develop and lead Fontarel Next H2.0 in the digital space. Last year, the independent digital creative agency was responsible for translating the brand world of this functional hydration brand into social media, working with its brand ambassadors Ona Carbonell, Iker Casillas, Marta Ortega and Marc Márquez.
The objective remains clear: to position Fontarel Next H2.0 as a purpose-driven brand on social media, amplifying the campaign through content co-created with brand ambassadors and influencers, supported by a coherent strategy and a forward-looking approach.
Fontarel Next H2.0 is a functional beverage made from natural mineral water, designed to meet the needs of consumers seeking balanced options within their daily hydration routine.
Raquel Serón, managing director at Burns said, “From the beginning, we saw Fontarel Next H2.0 as a unique opportunity to build a bold and purposeful brand. We have created a digital narrative that informs, but above all, inspires.”
Through the official Fontarel Next H2.0 profiles, Burns has developed a content ecosystem that speaks to audiences who demand more. Using formats native to each platform, the agency has positioned this new approach to hydration as an active part of contemporary lifestyle.
Burns will continue to be Hijos de Rivera’s strategic partner in strengthening its digital presence in the space of brands that not only communicate, but also foster conversation, culture and community.
