Aeropuertos Argentina Turn Everyday Travel Habits Into Love Letter to Argentina

Aeropuertos Argentina and Don by Havas show that there are 35 airports as Argentine as its people.

The new campaign, which focuses on the gestures that characterise Argentines, stars Nicolás Vázquez and features special appearances by Claudia Villafañe and Débora Nishimoto.

Aeropuertos Argentina, together with Don by Havas, presents ‘35 airports as Argentine as its people’, the new communications platform that will accompany the brand throughout this year.

The campaign, directed by Javier Nir and Fede Russo of Oruga Cine, draws on the gestures, rituals, and customs that exist only in Argentina and that surface every time we travel. For example, the campaign highlights sharing mates before boarding, wearing the colours of our flag, and coming home with alfajores for family or coworkers.

The film stars Argentine actor Nicolás Vázquez and features special appearances by Claudia Villafañe and Débora Nishimoto.

The campaign will run across both online and offline media, including broadcast TV, cable TV, radio, streaming, and digital media.