Mother Takes Top Honour at ANDY Awards 2026 with ‘A Time And A Place

The International ANDY Awards has announced its 2026 winners. A common thread runs through this year's top work: campaigns that use the platform to question the platform.

The highest honour, Best In Show GRANDY, has been awarded for the first time to creative agency, Mother for the campaign ‘A Time And A Place’. Through darkly comedic spots, first airing on the Super Bowl, Mother and Anthropic turned a product announcement into a cultural conversation about whose interests AI should serve, and where it belongs.

While Anthropic bought Super Bowl ads to argue that some spaces shouldn't have ads, the GRANDY was not the only top winner to use irony to make the point. NPR's logo became its own defence. ‘PAPOTA’ used the music video to question the music video. AXA used a contract to redraw what a contract can do.

Top honour in Bravery went to agency Publicis Conseil for ‘Three Words’ for French insurance company AXA. Further, ‘Three Words’ won Best In Show RESET in a tight race against innovative works from BBDO Chicago, Ogilvy, and Publicis Toronto. This is a back-to-back Best in Show RESET win for the agency.

Agency Rebolucion secured the Best In Show Craft honor for their work ‘PAPOTA’ made with Sony artists Ca7riel & Paco Amoroso. The film critiques industry pressures toward virality and brand identity — a theme that resonates across global creative industries. This is the first time that Best In Show Craft has been awarded to a LATAM company.

The Public Service award honours the best work created for a non-profit belongs to Mischief at No Fixed Address for the ‘For Your Right To Be Curious’ campaign for NPR. This is their first Best In Show PSA.

Additional 2026 honours:

• Independent Agency of the Year: Rethink (third consecutive year)
• Agency of the Year: TBWA\Media Arts Lab​
• Best In-House: Squarespace​
• Production Company of the Year: Biscuit Filmworks​
• Holding Company Network of the Year: Omnicom​

Best of Region:

• ASIA: ‘Unfading Love’ for Thai Life Insurance, Ogilvy Bangkok​
• EUROPE: ‘Three Words’ for AXA, Publicis Conseil
• LATAM: ‘Gulf of Mexico (Bar)’ for Tecate, LePub Mexico City
• PACIFIC: ‘If You Can Take It, It's Yours’ for Selleys (Dulux Group), Howatson+Company
• SWANA: ‘Not For First Dates’ for McDonald's, FP7 McCann​

The ANDYs continue to invest in the next generation of creative talent. Best in Show in the Student Competition goes to ‘Animal Territory’ by BYU AdLab. The winning team receives a $10,000 scholarship.

See here for the full list of the 2026 ANDY Winners: https://andyawards.com/winners