Think Less is a creative and technology studio based in Salt Lake City, founded by Cole Sax and Phil Hessler. The studio chases the stories nobody else would, and builds the production tools that change how content gets made — strategy, creative, production and post under one roof, and Dispatch, its own production software.
Its work spans 29 countries and six continents, for clients including Ford, The North Face, National Geographic, Pinterest and the Olympic Channel. Recent films include Call to Serve, a documentary made with Ford and Team Rubicon that was an official selection at Tribeca X and premiered on ABC News Live, Disney+ and Hulu on Veterans Day 2025.
Think Less makes documentaries, series, brand films and campaigns — and builds the software its own productions run on. Strategy, creative, production and post sit under one roof in Salt Lake City.
Strategy — concept, distribution, brand integration, measurement. Creative — concept, direction, character, campaign, writing, design. Production — film and television, commercial, documentary, packaging. Post-production — editorial, color, sound, VFX, finish, music.
The work has taken the studio to 29 countries across six continents and 18 US states. Dispatch, the studio's own production software, runs the jobs it makes.
The North Face
Ford
National Geographic
Salesforce
Red Bull
Olympic Channel
YouTube Originals
Google × VICE
Snapchat
NBC Sports
Hulu
Bridgestone
HP
KEEN
Jack Wolfskin
White Claw
Athletic Brewing Co
K&N Air Filters
New England Patriots
Dear Class of 2020 — YouTube Originals. Daytime Emmy Award. Shorty Award, Winner, Live Events. Webby Award, Nominee, Events & Live Streams.
Project SK8 — Google × VICE. Cannes Silver Spike. Silver Asia Spike. One Club for Creativity, ADC Gold Cube.
World Debut — Olympic Channel × YouTube Originals. Telly Awards, Gold: Documentary, Directing. Gold: Online, Sports.
Far From Home — Olympic Channel, Snapchat, NBC Sports, Bridgestone. Telly Awards, Gold: Web-Series. Silver: Documentary Series. Silver: Non-Scripted Web-Series.
Second Sight — SEE International. Telly Awards, Silver: Branded Content, Directing. Silver: Branded Content, Documentary. Mountainfilm, Norman Vaughan Indomitable Spirit Award. Musicbed Film Initiative, Winner. Fourteen festival selections.
Call to Serve — Ford Motor Company with Team Rubicon. Official Selection, Tribeca X. SCAD Savannah, COAST, Opening Weekend and East Lansing film festivals. Broadcast premiere on ABC News Live, Disney+ and Hulu, Veterans Day 2025.
Journey to 100 — Athletic Brewing Co. Three awards, eight festival selections.
