We are POP - Havas’ global content at scale network, built to create work that drives performance through audience-driven creativity and an AI-powered production model.
We Create, Scale and Personalise content to captivate audiences and achieve desired brand and business outcomes – a performance mindset that results in harder working content, reduced waste, and stronger ROI.
ORIGINATION
Bespoke film and photographic content. Whether you need basic street photography or a broadcast film, we'll build a dedicated team who can bring your concept to life.
Broadcast film
Snackable film
Long-form film
Co-production
Corporate film
Testimonial
Utility
How-to
Studio photography
Location photography
VIDEO
Post-production teams across all of our studios cover both creative origination and adaptation of existing projects, using cutting-edge creative tools in offline and online editing, animation and motion design.
Online post
Offline post
Image composition
Animation
3D Building
CGI
Color grading
Motion graphics
VFX
Editing
We leverage our retouching and CGI teams to create beautiful visuals to flow into our master artworks. By optimizing them, we ensure content can be quickly scaled up. We can then deliver across press, retail point of sale, and outdoor, at speed and scale, managing the process every step of the way.
Press
Newspaper
Catalogs
Retail
POS
Out of home
Creative retouching
Artworking
Resize
DIGITAL
Our digital teams can scope, build, and maintain everything from e-commerce solutions to apps and UX/UI design. With extensive capabilities, our designers and developers deliver innovative and engaging digital experiences across all the relevant channels.
UX
UI
Web & App Building
Adaptation
Maintenance
E-commerce
Display ads
OOH
HTML ads
Social media content
Motion & 3D design
DYNAMIC
As a platform agnostic studio, our dynamic production teams can work with you to supercharge your campaign effectiveness with the latest dynamic creative optimisation and automation technology.
Production automation
Creative personalization
Digital creative optimization
A/B Testing
Strategic consultation
DCO tech stack consultation
AUDIO
We have the scale and versatility needed to deliver any audio requirement - from podcasts and VO to radio spots, sound design and beyond - through tailored solutions, in-house teams and extensive partnerships.
Podcast
Radio
Sound design
Sound mix
VO Recording
LANGUAGE
Address all your local market language needs with our translation and transcreation services. Our language teams use market insights and concept validation to ensure campaign relevance.
Translation
Transcreation
Local market insights
Cross-cultural check
Concept validation
Subtitling
Text control
Local market compliance
Asahi
Babybel
BirdsEye
CANAL+
Citroën
Findus
Fujifilm
Givenchy
Godiva
JBL
Jet2
KFC
Lacoste
L’Oréal
ON
Renault
Sephora
TikTok
Valentino
Westfield
Yazoo
YSL
