Asahi Super Dry - Manchester City Limited Edition packaging

We've designed the new 2026 Asahi Super Dry x Manchester City Limited Edition packaging to celebrate the third year of the successful Manchester City Football Club sponsorship.

The design features three iconic Manchester City players, Phil Foden, Erling Haaland & Rodri, and was created exclusively for China, where there is a rapidly growing fan base.

For the design, we worked closely with Japanese illustrator Hermippe, who specialises in pixel art. Together, we created a ‘narrative pattern’, a story-telling pixel tapestry showing a series of iconic of Manchester City elements, from the unforgettable Etihad Stadium to the ship on the football club’s shield, alongside dynamic shapes, textures and graphic illustrations.

This unique pixel art backdrop was then applied across secondary packs and assets, adding a modern, memorable and eye-catching style to all trade communications.  

The limited edition packs were launched in April 2026, at the end of a season that saw Manchester City win the EFL Cup, the FA Cup and be runner’s up in the Premier League.