Castle Lager - Here's To The Fans Who Stood The Test Of Time

WARD's campaign for Castle Lager, created by agencies Bananas and Retroviral, is a recreation of soccer history, decade by decade, moment by moment - from the 1996 Africa Cup of Nations to Bafana’s momentous return to the global stage in 2026.

Rather than relying on archive footage, WARD recreated defining moments from decades of fan culture with emotional authenticity, meticulous period detail and visual craft. From archival-inspired cinematography and period-correct jerseys to thousands of authentic makarapas and generational stadium rituals, every detail was carefully considered. Set against an emotive recreation of "Take Yo Praise", Camille Yarbrough’s 1975 classic, famously sampled by Fatboy Slim in “Praise You”, the film unfolds in a richly textured journey through the moments that shaped South African football culture.