AT&T Business - Wake Up with CrAIg

AT&T Business demonstrated a deeper understanding of small business owners by creating a real small business: Wake Up With CrAIg. Partnering with small business icon Craig Robinson, known not only for his comedy, but for his role on the series ‘The Office,’ famously about a small business, the campaign documents the journey of his business’ first year.  

It highlights the challenges, uncertainties, and victories that business owners experience daily, allowing AT&T Business to connect with its audience in a relatable and meaningful way, while reinforcing their commitment to supporting small businesses with practical solutions, empathy, and real-world insight.