Armadillo - Chiaroscuro

“Chiaroscuro” is a poetic branded film directed by Jodie Fried, the brand’s co-founder, in collaboration with Invisible North’s Nariman Hamed and Oscar-winning cinematographer Greig Fraser. Printed on multiple film stocks using analog techniques, it captures the raw beauty of craftsmanship, light, and texture, a cinematic embodiment of Armadillo’s ethos of design, sustainability, and soulful storytelling.