
ABEL approached Eardrum for this campaign advising that the VO was a critical part of the concept. When the brief that followed was, ‘cast the voice that will guide multiple cultures and languages to follow suit and deliver similar personality’ – we thought ‘challenge accepted’. We presented 15 voice options across 5 different personality styles, but we all knew Mark Heap was our man before we’d even finished our casting process. His natural comedic timings with sweet whimsy perfectly matches the heightened tone and essence of the creative