Almarai - Appreciate the Blessings

This film is a love letter to Ramadan we made with Almarai, with Webedia and Dreambox, celebrating the care, intention, and generosity behind every shared meal. A reminder that food is more than nourishment. It’s an act of love.

We created a vast, surreal landscape where nature and industry coexist in balance: part farm, part factory. The film follows the journey of food as it passes from hand to hand until the Iftar (dinner) table.

For the visual we were drawn to a miniature, handcrafted aesthetic: environments and characters that feel like stop-motion clay models, where every frame was built with care.