VISA - Get on her side

Visa is a primary sponsor of the AFC Women Asian Cup Australia and wanted to meaningfully elevate its support for women throughout the event. We launched the “Get On Her Side” campaign to spotlight and combat the online bullying and misogyny that athletes like Ellie Carpenter and the Matildas face every day.

To bring the campaign to life, we featured Australian Olympian Flynn Southam, using his voice and presence to highlight and ridicule the real abusive comments athletes receive, in a series of tv spot across multiple streaming channels supported by short reactive, social-first videos.