Dark Sky Tavern & Lodges - Celebrating a very special travel destination in Michigan

​The Dark Sky Lodge & Tavern sits adjacent to the Port Crescent Dark Sky Preserve. By day, the views of Lake Huron are spectacular. But the real draw is Michigan's night sky, which outshines them. We leaned in with a campaign that combined outdoor and digital to drive awareness of this special place. Our favorite headline of the bunch was a homage to the famous Motel 6 campaign. We don't know if anyone else got the joke, but it made us smile ;)​