Yorgos Lanthimos Clones Scarlett Johansson for Prada

For its annual celebration of the Prada Galleria handbag, the fashion brand has teamed up with Greek filmmaker Yorgos Lanthimos (‘The Lobster’, ‘Dogtooth’) to create ‘Ritual Identities’, a surreal one-minute film starring Scarlett Johansson.

The film, which encapsulates Yorgos’ surreal stylings, is a magic realist visual recipe for the ‘cloning’ of Scarlett Johansson, showing the actor collecting various ingredients in her Galleria – wind, rainwater, ashes, blood and more – to produce another version of herself.

The campaign was creatively led by Ferdinando Verderi, creative director at fashion and luxury-focused creative agency Art Partner, and produced by Partner Films in collaboration with Superprime Films, which represents Yorgos Lanthimos.

Every year, Prada enlists the help of one of filmmaking’s most distinct visionaries to produce a film that dives deeper into the emblematic Galleria bag. Last year, it was Academy Films' Jonathan Glazer (‘The Zone of Interest’), who also shot Scarlett Johansson for the film in an ode to the power of acting.

While both films feature Scarlett’s voice as the driving narrative force, 2025’s ‘Ritual Identities’ brings the actor into new territory for her first collaboration with the director, as Yorgos Lanthimos’ signature surrealism comes to the fore. Archetypical modern settings are confronted with Scarlett’s mysterious, almost occult actions, building apprehension with the skittish score until a new Scarlett emerges from an ominous orb to nervously join her replicas.

In a statement from the the brand, Prada described the bag as “an amulet central to the ritual and the everyday performance of life itself, a vessel for magical change.” Yorgos’ film then reflects this continuous change and reinvention of the Galleria. “And in as such,” the statement read, “this film is an investigation of the fluidity of persona – first of Johansson, then of Prada.”