Coca-Cola Helps Away Fans Go the Distance

Coca-Cola is debuting a new fan-centric 360-degree fall sports marketing campaign showcasing how Coca-Cola and Coca-Cola Zero Sugar are helping refresh fans of all kinds, so they can pour their energy into every moment and get back in the game.

To continue to celebrate the 'Best Fans Ever,' Coca-Cola is tackling the mighty thirst of college football fans by bringing the great taste of Coca-Cola and Coca-Cola Zero Sugar to campuses across the country this fall.  

The new fall football TV creative titled, 'Go the Distance,' celebrates the passion, energy and commitment of those doing the thirstiest work - away team fans. The TVC spot will run throughout the college football season on ABC, NBC, FOX, FS1, BTN, TNT, ESPN, ESPN2, TNT, TBS, TRUTV and across social and digital platforms.

In addition to the new TVC, the Coca-Cola fall sports campaign will come to life via digital and social executions, paid media partnerships, on-pack and in-stadium promotions, outdoor advertising, commerce and shopper, sampling and on-campus tailgates at select colleges and universities across the country.   

The 'Fan Work is Thirsty Work Tour' will hand out ice-cold Coca‑Cola and Coca‑Cola Zero Sugar on 53 partner school campuses throughout the season and the interactive sampling tour will also make stops at select pro football tailgates.