Accidental Expletives Stop People In Their Tracks In Latest For Uber Eats ANZ

When the deals drop, so do the manners in the latest swear-worthy creative campaign for Uber Eats’ Ding Dong Deals value platform, developed in partnership with Special and EssenceMediacom.

The campaign imagines what happens when a Ding Dong Deal lands at exactly the wrong moment. From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features surprise gaffes from AFL commentator Matt ‘Richo’ Richardson, Kiwi sports legend Ian Smith, and even Adam Goodes.

Holly Dover, marketing manager, delivery, Uber Eats ANZ said, “The best sporting moments spark an immediate reaction. Ding Dong Deals tap into that same sense of excitement, delivering unexpected value that's worthy of a reaction of its own.”

Simon Gibson and Nils Eberhardt, ECDs at Special, added, “Like the deals, this campaign was made to be [DING DONG] attention-grabbing. Hopefully nobody watches it while standing near a hot mic.”

The Australian version will air as part of Uber Eats’ broadcast sponsorship of the AFL on Seven Network while the New Zealand spot will run across the Rugby Championship.

More slip-ups will hit social, featuring the campaign talent livestreaming, as well as a host of influencers putting their own sweary spin into action. Dynamic OOH placements and animated social films will further amplify the rotating mega-value deals.

The new Ding Dong Deals campaign launches in Australia and New Zealand on June 29 across TV, B/SVOD, OLV, Social, Audio (Linear Radio and Spotify), OOH and CRM.