Uber Tells Uplifting Father-Daughter Tale for Christmas

Building on the recent suburbs campaign film 'In Good Time', Uber has created its first-ever national holiday film, 'Close'.​

Created by agency Mother and directed by MJZ'sMichael Spiccia, the film shows the important role Uber can play in bringing families together over the Christmas period.

The film follows a young woman waiting just minutes for her Uber at the airport before heading to see her father for the holidays. Through the window of her ride, the familiar streets of her suburban hometown have her reminiscing on her relationship with her father and the years she spent growing up there. As she draws closer, it becomes clear that their last encounter ended in hurt, and this trip means far more to her than simply coming home for the holiday.

“Our first-ever national holiday campaign celebrates families reconnecting this season, and the quiet moments we have to reflect," said Georgie Jeffreys, head of marketing at Uber, North America. "Whether it’s that first Uber pick-up at the airport or the ride home after a family gathering, Uber is there when you need it, helping to bring loved ones close together this holiday season.”

The film features a cover of Fleetwood Mac’s 'Landslide' performed by James Blake, reinforcing the film's direction—personal reflection, the uncertainty of change, and the passage of time.

“The idea was simply to showcase an emotional journey within an actual one," said Felix Richter, chief creative officer at Mother. "A heartfelt family story in the context of the holidays set to an incredibly haunting track by James Blake.”

The film is being shown across cinema, CTV, OLV, and social media in the United States and Canada.