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The Monthly Cut

The Monthly Cut Year-in-Review: The Brands, Agencies and Makers That Made the Cut the Most

27/04/2026

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27/04/2026

The Year-in-Review series continues by spotlighting the companies behind the 120 featured projects, as adidas, Telstra, Apple and Nike emerge as the most featured brands

Over the course of its first year, The Monthly Cut gave a platform to 120 projects from all around the world. Behind each and every one of those projects were companies and teams that pushed the boundaries of creativity to bring to life incredible ideas with exceptional execution.

Having revealed the top scoring projects globally, as well as from Australia, the UK and the US, we now turn our attention to the brands, agencies and craft companies that made them. We explore which brands had multiple projects on show and shine a spotlight on the agencies, production, post production, edit and music and sound companies that made them.

There were almost 500 companies credited on projects that made The Monthly Cut. Any Little Black Book member company that made two or more appearances features in this piece, highlighting their ability to continually and consistently produce work that the creative council felt was a benchmark for our industry.

We also look at which agency networks were the strongest performers, as well as which countries had the most projects featured.

Adidas, Apple, Nike and Telstra are the most prolific brands

Exactly 100 brands were featured across the course of the 12 editions, with eleven of those managing to make the Cut on more than one occasion.

Of those eleven, four of the brands - adidas, Apple, Nike and Telstra - impressed the council on four separate occasions.

The others that featured multiple times are Channel 4 and Coinbase, both with a trio of appearances, whilst Claude, Tesco, Uber, Waitrose and Xbox all appeared twice.

4 Appearances

Adidas
Adaptive Shoe (appeared in 001), Superstar (Clocks, Pyramids) (appeared in 004), Original Forever (appeared in 004) and Hotel Superstar (appeared in 012)

Apple
Clean Up Photos - Cat (appeared in 004), A Critter Carol (appeared in 008), Remarkable (appeared in 009), and Bad Bunny Halftime Show (appeared in 011)

Nike
Scary Good (appeared in 004), IIOME (appeared in 004), Shattered Backboard (appeared in 004) and Show Dem (appeared in 009)

Telstra
Silent Films (appeared in 001), Into Art (appeared in 002), App O'Clock (appeared in 003) and Scamaggedon (appeared in 005)

3 Appearances

Channel 4
Sorry, Not Sorry (appeared in 003), School's Back (appeared in 005) and The Fountain of Filth (appeared in 011)

Coinbase
Everything Is Fine (appeared in 004) , Human Nature (appeared in 004) and Your Way Out (appeared in 012)

2 Appearances

Claude
Keep Thinking (appeared in 006) and Ads are coming to AI. But not to Claude. (appeared in 011)

Tesco
Same But Tesco (appeared in 001) and That's What Makes it Christmas (appeared in 008)

Uber
Skip the Kung Fu (appeared in 005) and In Good Time (appeared in 007)

Waitrose
The Perfect Gift (appeared in 008) and Gastronaut (appeared in 011)

Xbox
Wake Up (appeared in 001) and Xbox Game Pass: The Caretaker (appeared in 010)

Uncommon a common sight alongside Bear Meets Eagle on Fire and Wieden+Kennedy London

A total of 61 different agency offices - spanning holding co, independent and in-house - saw their work make it onto the reels this year. Uncommon’s London studio starred the most (6), with its New York outpost also featuring twice.

Telstra’s frequent presence on the reel meant Australian indie Bear Meets Eagle on Fire and specialist Telstra unit +61 made four appearances, as did Wieden+Kennedy’s London office with work for Absolut, Nike and TK Maxx.

There were three appearances a piece for in-house agencies 4creative and Apple Marcom, indies Isle of Any, Johannes Leonardo and Mother London, plus Publicis Groupe’s Saatchi & Saatchi London.

Nine offices, all listed below, made two appearances.

Uncommon, Wieden+Kennedy, FCB and TBWA are most frequently appearing networks

For this feature, a network is defined as an agency with multiple offices - whether it’s holding company owned, part-owned or independently owned. We also include agency brands that have now retired but existed at the point of submission and inclusion on any of the respective reels.

It is unsurprising, considering its London outpost topped the individual office rankings, that Uncommon is the most frequently appearing network across the 12 reels, popping up on eight occasions.

Wieden+Kennedy closely follows, having been included on seven occasions: four projects coming from London, with one each from Amsterdam, Mexico and New York.

Appearing five times across the year are both FCB - which was retired as part of the Omnicom and IPG merger - and TBWA, which includes appearances for Chiat\Day LA, Heimat, Media Arts Lab and twice from Lucky Generals.

Publicis Groupe’s BBH and Saatchi & Saatchi both have four projects featured, as do Droga5 and Grey. A whole host of networks are included on a trio or pair of occasions.

8 Appearances

Uncommon (Havas)
BritBox - See it Differently (appeared in 001), Guinness - A Lovely Day (appeared in 001), Ocado - Life Delivered (appeared in 002), Under Armour - Be The Problem (appeared in 005), Depop - Depopelganger (appeared in 006), skate. - Drop in (appeared in 006), The Ordinary - The Periodic Fable (appeared in 007) and British Airways - British Briefing (appeared in 012)

7 Appearances

Wieden+Kennedy (Independent)
Nike - IIOME (appeared in 004), Nike - Scary Good (appeared in 004), Cerveza Victoria - A ti, ¿quién te espera?' ('Who’s Waiting for You?) (appeared in 007), Ford - Taking Street View Off-Road (appeared in 007), Nike - Show Dem (appeared in 009), Absolut - Absolut Tabasco (appeared in 010) and TK Maxx - Every Day Can Be Iconic With a TK Maxx Deal (appeared in 011)

5 Appearances

FCB (Omnicom, now retired)
Adidas - Adaptive Shoe (appeared in 001) and SickKids - The Count. (appeared in 001), Flipkart - SASA LELE is HERE (appeared in 001), Chicago Hearing Society - Caption With Intention (appeared in 002), and Andrex - First School Poo (appeared in 002)

TBWA(Omnicom)
Rubicon - Big Flavour Behaviour (appeared in 002), Hornbach - No Project Without Drama (appeared in 005), Irn-Bru - Made in Scotland from Girders (appeared in 005), Apple - A Critter Carol (appeared in 008) and Levis - Backstory (appeared in 011)

4 Appearances

BBH (Publicis Groupe)
Tesco Mobile - Same But Tesco (appeared in 001), New York Blood Center - Date Those Who Donate (appeared in 004), Tesco - That's What Makes it Christmas (appeared in 008) and Chupa Chups - Impossible (appeared in 012)

Droga5 (Accenture)
XBox - Wake Up (appeared in 001), Amazon - Bring a Book to Life (appeared in 004), Concern Worldwide - It's Our Concern (appeared in 005) and Parents for Future UK x Potential Energy Coalition - Sorry(appeared in 005)

3 Appearances

BBDO (Omnicom)
WhatsApp - Message Privately (appeared in 002), Five Star Chicken - Mission to Five Star (appeared in 005) and Instacart - For Papa (appeared in 010)

DDB (Omnicom, now retired)
OKA - Plastic Blood (appeared in 002), Columbia Sportswear - Engineered for Whatever (appeared in 005) and Disney - A Disney Holiday Short: Best Christmas Ever (appeared in 008)

Grey (WPP)
Artículo 19 - The Shooting (appeared in 001), Brahma - Branded Shadows (appeared in 002), LALCEC - One More Question (appeared in 004)

Leo (Publicis Groupe)
Morrisons - Fresh from Market Street (appeared in 002), Huggies - Little Fighters (appeared in 003) and Mr Motivator’s Bed Bank - Wrong side of the bed (appeared in 012)

McCann (Omnicom)
Brittany Ferries - Uncommon Holidays (appeared in 003), Xbox - Xbox Game Pass: The Caretaker (appeared in 010) and Instacart - For Papa (appeared in 010)

Mother (Independent)
Coinbase - Everything Is Fine (appeared in 004), Claude - Keep Thinking (appeared in 006) and Claude - Ads are coming to AI. But not to Claude. (appeared in 011)

2 Appearances

Publicis (Publicis Groupe)
The New Yorker - Everything, Covered – 100 Years of The New Yorker (appeared in 001) and Mondelez Toblerone - Tantrum (appeared in 002)

Rethink (Independent)
Doritos - A Spicy, But Not Too Spicy Plumber (appeared in 004) and Heinz - Heinz Dipper (appeared in 010)

Biscuit Filmworks make more appearances than any other company

A staggering 15 projects from Biscuit Filmworks featured across the 12 editions, six clear of the nearest production company and of which five made the global top 15 rankings. No company - spanning agency, production, post, edit and music and sound - is credited on more projects.

Both MJZ, which shot the #1 scoring project of the year in Coinbase’s Your Way Out, and SMUGGLER appeared an impressive nine times, with Love Song making the Cut on six occasions.

Division, ProdCo and Revolver were at the helm for four ads each, whilst hungryman made a trio of appearances.

15 Appearances

Biscuit Filmworks
Poretti - Welcome to the Lake (appeared in 001), Tesco Mobile - Same But Tesco (appeared in 001), Andrex -First School Poo (appeared in 002), Amazon - Bring a Book to Life (appeared in 004), Apple - Clean Up Photos - Cat (appeared in 004), Coinbase - Everything Is Fine (appeared in 004), Nike - IIOME (appeared in 004), StreetDoctors - The Fatal Question (appeared in 005), Tesco - That's What Makes it Christmas (appeared in 008), Waitrose - The Perfect Gift (appeared in 008), Save the Children - The One Delivery That Matters (appeared in 009), Claude - Ads are coming to AI. But not to Claude. (appeared in 011), Channel 4 - The Fountain of Filth (appeared in 011), TK Maxx - Every Day Can Be Iconic With a TK Maxx Deal (appeared in 011) and British Airways - British Briefing (appeared in 012)

9 Appearances

MJZ
Life360 - I Think of You (Dying) (appeared in 002), Morrisons - Fresh from Market Street (appeared in 002), Rubicon - Big Flavour Behaviour (appeared in 002), The New York Times - It's Your World to Understand (appeared in 005), Gucci - The Tiger (appeared in 006), Instacart - For Papa (appeared in 010), Xbox - Xbox Game Pass: The Caretaker (appeared in 010), MANSCAPED - Hair Ballad (appeared in 011) and Coinbase - Your Way Out (appeared in 012)

SMUGGLER
WhatsApp - Message Privately (appeared in 002), Doritos - A Spicy, But Not Too Spicy Plumber (appeared in 004), Columbia Sportswear - Engineered for Whatever (appeared in 005), Telstra - Scamaggedon (appeared in 005), OpenAI - ChatGPT films (appeared in 007), The Ordinary - The Periodic Fable (appeared in 007), Apple - A Critter Carol (appeared in 008), Levis - Backstory (appeared in 011) and Waitrose - Gastronaut (appeared in 011)

6 Appearances

Love Song
Ocado - Life Delivered (appeared in 002), Oura - Give us the finger (appeared in 003), EE - First Day (appeared in 005), Irn-Bru - Made in Scotland from Girders (appeared in 005), Claude - Keep Thinking (appeared in 006) and Powerbeats - IShowSpeed (appeared in 009)

4 Appearances

DIVISION
Oura - Give us the finger (appeared in 003), Adidas - Superstar (Clocks, Pyramids) (appeared in 004), Nike - Show Dem (appeared in 009) and Adidas - Hotel Superstar (appeared in 012)

ProdCo
Adidas Originals x Oasis - Original Forever (appeared in 004), Nike - Scary Good (appeared in 004), Under Armour - Be The Problem (appeared in 005) and Absolut - Absolut Tabasco (appeared in 010)

Revolver
Telstra - Into Art (appeared in 002), Coinbase - Everything Is Fine (appeared in 004), StreetDoctors - The Fatal Question (appeared in 005) and Channel 4 - The Fountain of Filth (appeared in 011)

3 Appearances

Hungryman
New York Blood Center - Date Those Who Donate (appeared in 004), Disney -A Disney Holiday Short: Best Christmas Ever (appeared in 008) and Xfinity - Jurassic Park... Works (appeared in 011)

2 Appearances

Birth
Guinness - A Lovely Day (appeared in 004) and Motrio - The Wonderful Tale of Motrio (appeared in 004)

Partizan
Shelter - Earworm (appeared in 008) and Chanel - Métiers d’Art 2027 (appeared in 009)

RESET
XBox - Wake Up (appeared in 001) and KFC - The Colonel Lived So We Could Chicken (appeared in 004)

Somesuch
John Lewis - Tableau (appeared in 006) and Apple - Remarkable (appeared in 009)

Time Based Arts and Untold Studios share spoils as most featured post-production company

At the top of the post production appearance rankings is a tie between Time Based Arts and Untold Studios, both of which made the Cut on eight occasions.

They’re followed by Company 3 and Electric Theatre Collective, who are also tied, on six appearances.

Four projects that worked on each of Ethos Studio and Trafik appeared, whilst Blacksmith and Parliament both worked on three. The Harbor Picture Company and The Perlin also both made multiple appearances, featuring on two projects each.

8 Appearances

Time Based Arts
Morrisons - Fresh from Market Street (appeared in 002), Amazon - Bring a Book to Life (appeared in 004), Coinbase - Everything Is Fine (appeared in 004), Nike - Scary Good (appeared in 004), Waitrose - The Perfect Gift (appeared in 008), Absolut - Absolut Tabasco (appeared in 010), Claude - Ads are coming to AI. But not to Claude. (appeared in 011) and British Airways - British Briefing (appeared in 012)

Untold Studios
Poretti - Welcome to the Lake (appeared in 001), Morrisons - Fresh from Market Street (appeared in 002), Channel 4 - School's Back (appeared in 005), Apple - A Critter Carol (appeared in 008) Disney -A Disney Holiday Short: Best Christmas Ever (appeared in 008), Waitrose - Gastronaut (appeared in 011), Chupa Chups - Impossible (appeared in 012) and Mr Motivator’s Bed Bank - Wrong side of the bed (appeared in 012)

6 Appearances

Company 3
Ocado - Life Delivered (appeared in 002), Huggies -Little Fighters (appeared in 003), Bournville - Made to be enjoyed, not endured (appeared in 005), Channel 4 - School's Back (appeared in 005) and Disney - A Disney Holiday Short: Best Christmas Ever (appeared in 008)

Electric Theatre Collective
Adidas - Superstar (Clocks, Pyramids) (appeared in 004), EE - First Day (appeared in 005), Irn-Bru - Made in Scotland from Girders (appeared in 005), Claude - Keep Thinking (appeared in 006), skate. - Drop in (appeared in 006) and elf - Melisa (appeared in 011)

4 Appearances

Ethos Studio
The New York Times -It's Your World to Understand (appeared in 005), OpenAI - ChatGPT films (appeared in 007), Adidas - Hotel Superstar (appeared in 012), Coinbase - Your Way Out (appeared in 012)

Trafik
Life360 - I Think of You (Dying) (appeared in 002), WhatsApp - Message Privately (appeared in 002), John Lewis - Tableau (appeared in 006) and Apple - A Critter Carol (appeared in 008)

3 Appearances

Blacksmith
Adidas Originals x Oasis - Original Forever (appeared in 004), OpenAI - ChatGPT films (appeared in 007) and Adidas - Hotel Superstar (appeared in 012)

Parliament
Apple - Clean Up Photos - Cat (appeared in 004), KFC - The Colonel Lived So We Could Chicken (appeared in 004) and Apple - Remarkable (appeared in 009)

2 Appearances

The Harbor Picture Company
Nike - Scary Good (appeared in 004) and Gucci - The Tiger(appeared in 006)

The Perlin
Gucci - The Tiger (appeared in 006) and Instacart - For Papa (appeared in 010)

Trim takes top spot in edit company appearances

With an abundance of film work making The Monthly Cut’s 12 editions, there were plenty of opportunities for edit companies to make their mark.

It was Trim, which is credited on seven projects, that made more appearances than any other, closely followed by Final Cut, The Quarry and WORK who all featured six times.

Cartel and tenthree both appeared on four occasions, Exile on three, whilst there were two appearances for ARC, Arcade, Cut+Run and Shift.

7 Appearances

Trim
Life360 - I Think of You (Dying) (appeared in 002), Nike - Scary Good (appeared in 004), John Lewis - Tableau (appeared in 006), Tesco - That's What Makes it Christmas (appeared in 008) Apple - Remarkable (appeared in 009), Save the Children - The One Delivery That Matters (appeared in 009) and Squarespace - Unavailable: A Requiem of Unrepentant Anguish (appeared in 011)

6 Appearances

Final Cut
Nike Jordan - Shattered Backboard (appeared in 004), Columbia Sportswear - Engineered for Whatever (appeared in 005), skate. - Drop in (appeared in 006), Gucci - The Tiger (appeared in 006), Disney - A Disney Holiday Short: Best Christmas Ever (appeared in 008), Instacart - For Papa (appeared in 010)

The Quarry
Andrex - First School Poo (appeared in 002), Ocado - Life Delivered (appeared in 002), Nike - Scary Good (appeared in 004), Irn-Bru - Made in Scotland from Girders (appeared in 005), TK Maxx - Every Day Can Be Iconic With a TK Maxx Deal (appeared in 011) and Claude - Ads are coming to AI. But not to Claude. (appeared in 011)

WORK
SickKids - The Count. (appeared in 001), WhatsApp - Message Privately (appeared in 002), Apple - Clean Up Photos - Cat (appeared in 004), Coinbase - Everything Is Fine (appeared in 004), Apple - A Critter Carol (appeared in 008) and Xfinity - Jurassic Park... Works (appeared in 011)

4 Appearances

Cartel
The New York Times -It's Your World to Understand (appeared in 005), Depop Depopelganger (appeared in 006), OpenAI - ChatGPT films (appeared in 007) and Coinbase - Your Way Out (appeared in 012)

Tenthree
Beats - Cole Palmer (appeared in 003), Burberry - It’s Always Burberry Weather: Postcards from London (appeared in 007), Shelter -Earworm (appeared in 008) and Waitrose - Gastronaut (appeared in 011)

3 Appearances

Exile
Powerbeats -IShowSpeed (appeared in 009), Apple - Bad Bunny Halftime Show (appeared in 011) and MANSCAPED - Hair Ballad (appeared in 011)

2 Appearances

ARC
Telstra - Silent Films (appeared in 001) and Telstra - Scamaggedon (appeared in 005)

Arcade
Bournville - Made to be enjoyed, not endured (appeared in 005) and elf - Melissa (appeared in 011)

Cut+Run
XBox - Wake Up (appeared in 001) and Oura - Give us the finger (appeared in 003)

Shift Post
Poretti - Welcome to the Lake (appeared in 001) and Waitrose - The Perfect Gift (appeared in 008)

750mph, Factory and Wave Studios makes the most noise

With eight of their projects featuring on the reels, 750mph are the music and sound company with the most appearances. They are closely followed by Factory and Wave Studios who both feature seven times.

King Lear and The Hogan are included on six occasions, whilst Barking Owl and Soundtree make five appearances a piece.

There are three inclusions for both Leland and Walker, with a slew of music and sound companies making a pair of appearances.

8 Appearances

750mph
Morrisons - Fresh from Market Street (appeared in 002), StreetDoctors - The Fatal Question (appeared in 005), John Lewis - Tableau (appeared in 006), Tesco - That's What Makes it Christmas (appeared in 008), BBC - Trails Will Blaze - Milano Cortina Winter Olympics Trailer (appeared in 010), Xbox - Xbox Game Pass: The Caretaker (appeared in 010), elf Melisa (appeared in 011) and Waitrose - Gastronaut (appeared in 011)

7 Appearances

Factory
Nike - Scary Good (appeared in 004), Bournville - Made to be enjoyed, not endured (appeared in 005), Channel 4 - School's Back (appeared in 005), EE - First Day (appeared in 005), Parents for Future UK x Potential Energy Coalition - Sorry (appeared in 005), Save the Children - The One Delivery That Matters (appeared in 009) and Mr Motivator’s Bed Bank - Wrong side of the bed (appeared in 012)

Wave Studios NY
XBox - Wake Up (appeared in 001), Rubicon - Big Flavour Behaviour (appeared in 002), The New York Times - It's Your World to Understand (appeared in 005), skate. - Drop in (appeared in 006), OpenAI - ChatGPT films (appeared in 007), Apple - Remarkable (appeared in 009) and Coinbase - Your Way Out (appeared in 012)

6 Appearances

King Lear
Ocado - Life Delivered (appeared in 002), Beats - Cole Palmer (appeared in 003), Coinbase - Everything Is Fine (appeared in 004), Irn-Bru - Made in Scotland from Girders (appeared in 005), Claude - Keep Thinking (appeared in 006) and Claude - Ads are coming to AI. But not to Claude. (appeared in 011)

The Hogan
Rubicon - Big Flavour Behaviour (appeared in 002), Beats - Cole Palmer (appeared in 003), Irn-Bru - Made in Scotland from Girders (appeared in 005), skate. - Drop in (appeared in 006), Shelter - Earworm (appeared in 008) and Claude - Ads are coming to AI. But not to Claude. (appeared in 011)

5 Appearances

Barking Owl
WhatsApp - Message Privately (appeared in 002), Oura - Give us the finger (appeared in 003), Adidas - Superstar (Clocks, Pyramids) (appeared in 004), Apple - A Critter Carol (appeared in 008) and Powerbeats - IShowSpeed (appeared in 009)

Soundtree
BritBox - See it Differently (appeared in 001), SickKids -The Count. (appeared in 001), Depop - Depopelganger (appeared in 006), John Lewis - Tableau (appeared in 006) and Disney - A Disney Holiday Short: Best Christmas Ever (appeared in 008)

3 Appearances

Leland
Andrex - First School Poo (appeared in 002), Channel 4 - School's Back (appeared in 005) and Save the Children - The One Delivery That Matters (appeared in 009)

Walker
Life360 - I Think of You (Dying) (appeared in 002), Apple - A Critter Carol (appeared in 008) and MANSCAPED - Hair Ballad (appeared in 011)

2 Appearances

Machine
Guinness - A Lovely Day (appeared in 001) and Nike Jordan - Shattered Backboard (appeared in 004)

Rumble Studios
Telstra - App O'Clock (appeared in 003) and Telstra - Scamaggedon (appeared in 005)

Squeak E. Clean
Gucci - The Tiger (appeared in 006) and Instacart - For Papa (appeared in 010)

Twenty Below Music
Morrisons - Fresh from Market Street (appeared in 002) and StreetDoctors - The Fatal Question (appeared in 005)

Wake The Town
EE - First Day (appeared in 005) and John Lewis - Tableau (appeared in 006)

Projects from the US and the UK dominate year one

In total, 16 different countries had work included on The Monthly Cut over the course of the year. Over two thirds of the projects featured originated from just two markets, with an almost identical number coming from the UK (43) and the US (42).

Across the remaining 35 projects, a further 14 countries are represented. Australia is the third most represented country with seven projects included, with Canada next on four appearances.

France, Mexico and the Netherlands each had a trio of features, whilst Brazil, Germany, India, Ireland and New Zealand had two per country. Notably, a German project - Hornbach’s No Project Without Drama by Heimat\TBWA - was the third highest scoring project of the year globally.

There were solitary appearances for projects from Argentina, Belgium, Portugal, Thailand and South Africa.

Appearances - Country

43 - UK
42 - USA
7 - Australia
4 - Canada
3 - France, Mexico, Netherlands
2 - Brazil, Germany, India, Ireland, New Zealand
1 - Argentina, Belgium, Portugal, Thailand, South Africa

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