Evil Tim Robinson Has Monster Plans Ruined in Rippling's Super Bowl Debut

Comic actor Tim Robinson is many things: Quirky? yes. Daft? Also yes. But evil? That's perhaps a step too far.

It's part of the reason this Super Bowl spot from business software company Rippling is so funny. Playing another of his archetypal gormless characters, Tim appears to have fumbled his way into the leadership of a particularly villainous organisation. 

Created by Tombras and directed by Easy Pete's Zach Tavel, the spot -- which kicks off a multi-part series following the new antagonist -- shows how poorly optimised corporate infrastructure foils even the evilest of plans.

In this scenario, Tim's vengeful simpleton is attempting to airdrop a monster called 'Baby Breck' into the city via helicopter. Unfortunately, the mayhem cannot commence, as new employee Baby Breck hasn't been onboarded, nor has his harness been approved by finance.

It's as ludicrous as you'd expect from the star of 'Detroiters', 'The Chair Company' and 'Friendship', cut together with the usual off-beat comedic timing and ironic deliveries.

“Business software is failing modern businesses and the people who use it. It’s out of date, there’s too much of it, and it slows everything down,” said Nick Wiesner, VP of brand at Rippling. “This campaign shows how infuriating it is when your master plans are foiled by inane issues caused by bad software.”

The campaign will debut with a 30-second spot during Super Bowl LX, also airing on Peacock during the Olympics, with additional ads featuring the supervillain airing throughout the year. 

Keep up with everything Super Bowl LX here.

See every 2026 Super Bowl ad so far here.