The General Store Wins Footwear Brand Z1R0 Globally
The General Store has been appointed global retained agency partner for Z1R0 -- the custom footwear marketplace where every shoe is custom printed to fit your feet precisely.
The appointment marks a significant expansion of an ongoing creative relationship. What began as a naming and brand identity project has grown into a full global partnership spanning brand strategy, creative, website, store design and campaign development across all markets, as Z1R0 launches internationally.
With support from The General Store, Z1R0 was unveiled in late May at Panathēnea -- the Athens-based technology and culture festival that has emerged as one of Europe's leading forums for startup and innovation communities.
Powered by SafeSize, a 3D scanning and footwear matching platform trusted by hundreds of retailers in over 70 countries, Z1R0 brings something special to the 3D printing footwear industry. This fit technology will anchor a custom footwear marketplace that brings brands, design, manufacturers and retail together, with global scale.
Angelos Stavrakis, CEO and founder of Z1R0, said, “Our SafeSize technology behind Z1R0 has been more than 15 years in the making. The vision was always there. What we needed was a partner who could match that ambition with the creative firepower to help us take it to the world. The General Store did that from day one. As we go global, having a partner who gets both the commercial opportunity and what this means for the industry and the planet is everything. They were our first and only choice.”
Danny Lattouf, partner at The General Store, said, “We've been on this journey with Angelos and the team for a couple of years now, and the collective ambition just keeps escalating. Angelos’ entrepreneurial spirit is genuinely infectious and taking this project from a naming brief to a global launch has been an incredible ride. As Z1R0 goes global, so do we and it’s not just a professional commitment, it feels like a personal one."
Sophie Lander, managing director at The General Store, added, "Z1R0 is the kind of brand that comes along once in a generation. A genuinely new model, built on technology that changes what's possible for people and for an entire industry. Angelos and the team have extraordinary conviction about where the footwear industry needs to go, and we’re proud to help them bring that vision to life globally.
"With the Athens-Sydney time difference, together we're quite literally working around the clock to make it happen."
