Superloop Appoints BMF as Lead Creative Agency

BMF has been appointed as lead creative agency for Superloop, Australia's fastest fixed network and one of the country's fastest-growing challenger telcos, following a competitive pitch process.

Superloop, an ASX-listed internet service provider, has appointed the creative agency of record as the business enters its next significant phase of growth, and following a period of substantial commercial momentum for Superloop.

Speaking of the appointment, Ben Colman, chief marketing officer at Superloop said, “We're excited to partner with BMF as we continue building one of Australia's most compelling telco brands. Throughout the pitch process, BMF demonstrated a strong understanding of the Superloop business and the category challenge.

"Their strategic and creative rigour, combined with their dedication to effectiveness and growing the brand, gave us great confidence in their ability to help lead Superloop's next phase of growth.”

Stephen McArdle, CEO of BMF, added, “Superloop is a brand that's already changing what people expect from a telco, and we're looking forward to building a brand that reflects that ambition and grows with the business over time. We're genuinely excited to be partnering with the team on that journey.”