Kitchen Warehouse Partners With Special To Launch 'Bake Friday Deals'

Kitchen Warehouse is launching 'Bake Friday Deals' to make their offers stand out in a sea of sameness.

In a retail world where every brand is offering 40%, 50%, or even 70% off on Black Friday, standing out isn’t just about having the biggest discounts anymore - it’s about finding a more interesting and engaging way to offer them.

Enter 'Bake Friday Deals' - a campaign being rolled out nationally that rewards cooking enthusiasts for doing what they do best - cooking something up in the kitchen. From November 10th, every Kitchen Warehouse store across Australia, and every online order, will include exclusive sheets of baking paper printed with special Black Friday discounts. But there’s a twist.

Each sheet is printed using a combination of regular and heat-activated ink. When placed in a hot oven, the heat-activated ink disappears, revealing even better hidden deals underneath. By baking the sheets, customers will be rewarded and (literally) find the hottest possible deals.

By turning a simple roll of baking paper into a surprising and tactile discovery, Kitchen Warehouse is reframing what a Black Friday deal can be - more than an amazing offer - but a genuinely fun and engaging experience to be had in the kitchen.

The campaign combines influencer partnerships, digital content, playful in-store activations, and endless reams of baking paper in online orders and in-store, offering Kitchen Warehouse’s best Black Friday deals ever.