Rennie Freer Promoted to Marketing GM of Kmart and Target

Rennie Freer has been promoted to general manager of marketing at Kmart and Target, expanding on her previous role of GM of marketing at Kmart.

Wesfarmers, parent company of Kmart and Target, merged the two brands in 2023, with the new combined business worth $10 billion. The brands remain separate, while Kmart’s in-house brand Anko has rolled out in Target stores.

Writing on LinkedIn, Rennie said, “I’m delighted to share that I’m starting a newly expanded role as the general manager of marketing for Kmart and Target.

“What a joy to be part of the journey of two of Australia’s most iconic brands.”

LBB revealed Clemenger won Kmart’s creative account in March, its first pitch win since the agency merged with CHEP and Traffik.

Before that, DDB held the account for two years, from 2020 to 2022. DDB has since been merged with Clemenger in Australia following Omnicom’s global acquisition of IPG. Earlier this month, Omnicom Oceania CEO Nick Garrett installed former DDB CEOs Sheryl Marjoram (Sydney) and Mike Napolitano (Melbourne) as co-CEOs of Clemenger.

Lee Leggett, who was made CEO shortly before Clemenger won the Kmart pitch early in the year, becomes chief customer officer at Omnicom Oceania.

Between 2022 and 2025, Dentsu Creative was Kmart’s creative agency. Before DDB’s stint, BWM dentsu managed Kmart’s account for close to a decade.

Ogilvy is Target’s creative agency, winning the business last year. The brand chose to split its media between Omnicom’s OMD and IPG’s UM last year, both of which are now part of the Omnicom stable.